Brands

Millennial Star Mithila Palkar emerges as advertisers’ favorite

In a clear demonstration of her immense popularity with advertisers and audiences, the young and talented actor, content creator Mithila Palkar has…

4 years ago

Myntra introduces its Style Squad; emerging creators handpicked to be the faces of Myntra’s Social Commerce

Focusing on the influencer-led content, Myntra introduces its one-of-a-kind, Style Squad, an army of stylish, loved, trusted, relatable, diverse, and high…

4 years ago

Digital creators celebrate Young and Restless lifestyle with Spykar

Spykar, a youth fashion brand aims to recognize the #YoungAndRestless generation's independence and freedom, as well as their accomplishments, produced…

4 years ago

Paid Partnership tag on Instagram now accepted as adequate disclosure for influencer advertising, says ASCI

The Advertising Standards Council of India released the guidelines for influencer advertising in India on 14th June 2021. After extensive…

4 years ago

Prega News’ creator-led campaign for home testing awareness reaches 6.5 lakh users

Mankind Pharma’s pregnancy detection brand Prega News launched an influencer activation in February by roping in 21 regional mom bloggers…

4 years ago

#AlexaTurns4: Influencers share why Alexa is a perfect companion for every situation

Amazon India announced the fourth anniversary of Alexa in India. In the last 4 years, millions of Indian customers have…

4 years ago

McDonald’s India celebrates ‘cupids’ through #2plus1 campaign

To celebrate the epoch of love, McDonald’s India – West & South has come up with a very cool way…

4 years ago

Digital stars share their stories on taking love lightly for a special campaign by Lay’s

Lay’s Wafer Style, the thinnest chips from the house of Lay’s, is spreading joy by reminding the youth to ‘Take Love…

4 years ago

Faasos joins hands with micro & macro influencers for ‘Date A Wrap’ campaign

Every February, customers are offered exciting deals by brands on things that are considered Valentine's Day necessities, especially focusing on…

4 years ago

Mobilla partners with digital creators Virti Vaghani and Samkit Shah to weave ‘Tale of Two – Trilogy’

Mobilla, a lifestyle and mobile accessories brand in India announces its latest brand campaign ‘Tale of Two- Trilogy’ ahead of…

4 years ago