September, 2024: Global beauty and wellness leader AmorePacific is celebrating its 79th anniversary. To mark this significant milestone, AmorePacific is partnering…
In today's digital age, influencer marketing has become a powerhouse for brands looking to connect with their target audience. Whether…
The premium performance smartphone brand of the vivo group, iQOO, has redefined its brand value of "Questing for more" with…
In the rapidly shifting world of digital marketing, one trend has emerged as a pivotal force for brands: the relentless…
Brand campaigns, when handled well, have the power to spark meaningful and much-needed conversations. One such campaign that captured my…
Digital media has changed the landscape of the corporate and entertainment world. The two coincide now. Today’s digital-forward ecosystem has…
After months of anticipation, Zomato's founder Deepinder Goyal finally dropped the big news on August 21 that they are buying…
A well-known Indian online travel company, MakeMyTrip launched a series of short ad campaigns featuring Hindi-speaking non-Indian content creators like…
In a world where companies usually go all out with big celebrations and flashy promotions, Goibibo decided to go the…
It's International Youth Day today! A day to celebrate, recognise, appreciate and enable the young adults of today to achieve…