Tata Tea Premium celebrates World’s first Holi Party in Metaverse
In continuation of its hyper-local approach to celebrating regional pride and providing unique customer experiences, Tata Tea Premium today makes its …
Brands
Oven Story Pizza ties up with Prajakta Koli to promote their BOGO offering
Oven Story Pizza is a pan-India pizza brand from Rebel Foods, which is introducing a standout Holi offering of 2 Medium Pizzas at Rs. 550. Fo…
Digital stars Srishti Garg, Anupriya Kapur come together to be a part of Rebel Foods’ women’s day revelry
Faasos, the flagship brand of Rebel Foods, opened the spotlight in a unique way for budding women entrepreneurs, content creators, bloggers,…
Punya Arora, Sejal Bhat, and more creators join Mirchi Bangalore’s ‘Jai Her’ initiative
Mirchi 95 Bangalore celebrated this women’s day with the launch of the campaign−Jai Her. This campaign, through the power of radio & social media,…
Doritos joins hands with 3k+ influencers to make their bold choice amongst different endings
Doritos has launched an Instagram filter, ‘Doritos BoldChoice’, that lets the audience watch the latest Doritos TVC, record their reaction, and choose…
Fujifilm Instax announces Women’s Day campaign #WomanOfMyOwn, celebrates leading women content creators
Fujifilm India Pvt. Ltd. has launched a special social media campaign titled #WomanOfMyOwn to celebrate the journeys of some of India’s leading women …
Millennial Star Mithila Palkar emerges as advertisers’ favorite
In a clear demonstration of her immense popularity with advertisers and audiences, the young and talented actor, content creator Mithila Palkar&n…
Myntra introduces its Style Squad; emerging creators handpicked to be the faces of Myntra’s Social Commerce
Focusing on the influencer-led content, Myntra introduces its one-of-a-kind, Style Squad, an army of stylish, loved, trusted, relatable, diverse,…
Digital creators celebrate Young and Restless lifestyle with Spykar
Spykar, a youth fashion brand aims to recognize the #YoungAndRestless generation's independence and freedom, as well as their accomplishments, produce…
Paid Partnership tag on Instagram now accepted as adequate disclosure for influencer advertising, says ASCI
The Advertising Standards Council of India released the guidelines for influencer advertising in India on 14th June 2021. After extensive feedback fro…