Prega News’ creator-led campaign for home testing awareness reaches 6.5 lakh users
Mankind Pharma’s pregnancy detection brand Prega News launched an influencer activation in February by roping in 21 regional mom bloggers and content …
Brands
#AlexaTurns4: Influencers share why Alexa is a perfect companion for every situation
Amazon India announced the fourth anniversary of Alexa in India. In the last 4 years, millions of Indian customers have used the Alexa voice service i…
McDonald’s India celebrates ‘cupids’ through #2plus1 campaign
To celebrate the epoch of love, McDonald’s India – West & South has come up with a very cool way of celebrating it. Over the years, McDonald’s has…
Digital stars share their stories on taking love lightly for a special campaign by Lay’s
Lay’s Wafer Style, the thinnest chips from the house of Lay’s, is spreading joy by reminding the youth to ‘Take Love Lightly’ as they celebrate the se…
Faasos joins hands with micro & macro influencers for ‘Date A Wrap’ campaign
Every February, customers are offered exciting deals by brands on things that are considered Valentine's Day necessities, especially focusing on coupl…
Mobilla partners with digital creators Virti Vaghani and Samkit Shah to weave ‘Tale of Two – Trilogy’
Mobilla, a lifestyle and mobile accessories brand in India announces its latest brand campaign ‘Tale of Two- Trilogy’ ahead of Valentine’s Day. Concep…
Fujifilm Instax partners with creators & influencer couples to play cupid with its campaign – Spread the #LoveVibes
Fujifilm India Pvt Ltd. has launched a special campaign to mark the celebration of love this Valentine’s day. As part of its V-Day campaign, Fujifilm …
Khaby Lame and brand collabs- a match made in heaven?
Meet Khaby Lame - The Senegalese TikToker who took over the social verse without saying a word. Khaby Lame (Khanbane Lame), an Instagram influence…
Guest Post: Ultimate Guide to the Future of Marketing on Metaverse: POV of creating India’s first animated digital creator
Prashant Sharma, Co-founder, Plutoverse strategically jots down the infinite possibilities for marketing on Metaverse, exemplifying why it's the next …
Guest Post: Redefining the celebrity quotient in the burgeoning creator economy
The community of social media influencers is increasing and now includes a newer variety of players who may not even be a celebrity, writes Efficacy W…