Digital stars share their stories on taking love lightly for a special campaign by Lay’s
Lay’s Wafer Style, the thinnest chips from the house of Lay’s, is spreading joy by reminding the youth to ‘Take Love Lightly’ as they celebrate the se…
Brands
Faasos joins hands with micro & macro influencers for ‘Date A Wrap’ campaign
Every February, customers are offered exciting deals by brands on things that are considered Valentine's Day necessities, especially focusing on coupl…
Mobilla partners with digital creators Virti Vaghani and Samkit Shah to weave ‘Tale of Two – Trilogy’
Mobilla, a lifestyle and mobile accessories brand in India announces its latest brand campaign ‘Tale of Two- Trilogy’ ahead of Valentine’s Day. Concep…
Fujifilm Instax partners with creators & influencer couples to play cupid with its campaign – Spread the #LoveVibes
Fujifilm India Pvt Ltd. has launched a special campaign to mark the celebration of love this Valentine’s day. As part of its V-Day campaign, Fujifilm …
Khaby Lame and brand collabs- a match made in heaven?
Meet Khaby Lame - The Senegalese TikToker who took over the social verse without saying a word. Khaby Lame (Khanbane Lame), an Instagram influence…
Guest Post: Ultimate Guide to the Future of Marketing on Metaverse: POV of creating India’s first animated digital creator
Prashant Sharma, Co-founder, Plutoverse strategically jots down the infinite possibilities for marketing on Metaverse, exemplifying why it's the next …
Guest Post: Redefining the celebrity quotient in the burgeoning creator economy
The community of social media influencers is increasing and now includes a newer variety of players who may not even be a celebrity, writes Efficacy W…
Digital stars Siddharth Nigam, Avneet Kaur & more join Alia Bhatt in Lay’s Wafer Style ‘s #TheThinPossibleChip campaign
Lay’s has launched a digital campaign for its recently introduced thinnest range of chips - Lay’s Wafer Style. Aptly titled ‘#TheThinPossibleChi…
Plum launches campaign for beauty content creators to work closely with the brand’s marketing team
Plum has announced the launch of its content creator program the #PlumSquad. The nationwide hunt will provide a platform for budding creators to chann…
Bru joins hands with Disney+ Hotstar to launch the platform’s first Tamil micro-series Aanandham Aarambham
Can shared love for coffee become a qualifier for couples to live together for the rest of their lives?? Do you also believe coffee can brew magic int…