Categories: Blogs

Chingari Forms a New Alliance With Gringo Entertainments

Chingari, the short video sharing platform, formed a new collaboration with Gringo Entertainments. This alliance will focus on uplifting independent artists and regional music. Also, the cooperation aims to support the rise of Punjabi music culture.

Check out Gringo Entertainments’ post captioned as:

“Jab #Gringo ka shor @chingari_in par bajega toh aag lagegi🔥
Gringo Entertainments is now on the Chingari App!
Go visit the app and make some exciting videos with our songs!”

Sumit Ghosh, CEO & Co-founder of Chingari revealed, “The very objective behind the formation of Chingari was to become a platform that fosters the growth of art and artists and this collaboration is one of the many steps that the brand has taken in the direction of fulfilling this objective. Gringo Entertainments is one of the fastest-growing music labels in the country; it has become a source of motivation and entertainment for the entire audience and hence we are sure that this collaboration will enthrall the audience with energetic and musical Punjabi beats.”

Sumit Ghosh (Source: Exchange4media)

Source: Exchange4media

As per the deal, Chingari is the socio-commerce partner for Gringo Entertainments. Whatever songs the music label produces will be promoted on the Chingari app. Users will be able to get access to Punjabi songs this way. From this collaboration, the two platforms will be able to expand their reach which will result in more audience engagement and growth. Branding and promotions will play a major role in it.

Presenting Avneet Singh Mac:

Gurmit Singh Sandhu and Avneet Singh Mac, Founders of Gringo Entertainments stated, “Working in the music industry has always been a dream. With strategic planning and collaborations with renowned Punjabi stars, we have been able to release back-to-back tracks, which made our company stand strong in the industry. With our collaboration with Chingari, we hope our music content will get a wider reach amongst the right target audience.”

Deepak Salvi (Source: Chingari Blog)

Furthermore, Deepak Salvi, COO & Co-founder of Chingari expressed, “With Chingari, Gringo Entertainments can be assured of audience-specific branding and promotions, ensuring better market penetration. Associating as the official socio-commerce partner for all music videos produced by Gringo Entertainments, they can expect an array of innovatively exciting strategies for the brand’s reach, while the audiences can begin the countdown to some amazing music tracks in the time to come.”

After the ban of Tiktok, Chingari wasn’t the only app that gained momentum. You can check out the others apps by tapping Hopping on the Wagon of Trending Apps After Tiktok.

Shatabdi Bhowmick
Playing with words is my hobby, and putting it in black and white is my passion! Welcome to my world of digital fantasy, where creativity and originality matters.
Shatabdi Bhowmick

Playing with words is my hobby, and putting it in black and white is my passion! Welcome to my world of digital fantasy, where creativity and originality matters.

Leave a Comment

Recent Posts

National Authors’ Day Special: Harshita Gupta a.k.a Soharshi On Her Debut Novel ‘Unloved’

Dealing with heartbreak, learning to let go and trying to move on has got to…

4 days ago

Revant Himatsingka A.K.A FoodPharmer: A Voice Brightening The Health World

Diwali celebrates the triumph of good over evil. On this special occasion, we wish to…

4 days ago

The Khooni Monday Horror Stories You Need To Hear This Halloween On The Social Nation Show

The hub of all things digital, Social Nation is on a quest to bring you real stories…

5 days ago

The Diwali Home Makeover Hacks You Need To Know Ft. Interior Designer Sonika Khurana Sethi

Didn't most of you spend the past weekend doing 'Diwali ki safai' at home? Do…

1 week ago

ZARA X Jayesh Sachdev New Collaboration ‘Reverie’ Is More Than An Artwork, It Is An Experience

To celebrate the joyful spirit of Diwali, Zara joins forces with the renowned multidisciplinary local…

1 week ago

Indian Actor and Content Creator Viraj Ghelani Goes International: Takes His Gujarati Stand Up Show To London and Leicester

Marking his standup debut in May, Viraj Ghelani is now all set to entertain the…

2 weeks ago