If you have ever scrolled through Instagram or YouTube and thought, “Yeh banda toh film star lagta hai!”, then we’ve got good news. Bollywood agrees. Today, creators in Bollywood are no longer a rare phenomenon, but a full-blown movement. Whether they’re from the comic, lifestyle, gaming space, and beyond, India’s viral creators are crossing over into mainstream movies with glory and a whole lot of guts!
Much before creators took a step into Bollywood, Kanan Gill showcased his acting chops and his insane comedic timing proved to be big screen-worthy. After a successful run on YouTube with satirical sketches and the very popular Pretentious Movie Reviews, he landed a part alongside Sonakshi Sinha in the film Noor. Gill brought his charm and distinct comic style and how!
When Prajakta, also known as MostlySane, announced she was starring in JugJugg Jeeyo, the internet collectively screamed. The creator-turned-actor played her role with the same relatable energy that made her India’s digital sweetheart. Prajakta is the perfect example of how creators in Bollywood bring a refreshing, authentic energy that mainstream audiences love.
Before the world fell in love with multiverses, Bhuvan Bam was busy creating twenty of them on his YouTube channel. The BB Ki Vines star marked his acting presence with Dhindora and Taaza Khabar, eventually stepping into film-level storytelling. Bhuvan’s journey proves that creators do not just act. They bring entire worlds with them.
Ajey Nagar, known to the world as CarryMinati, has roasted everyone from his friends to the universe and then shocked fans by landing a cameo in Runway 34 with Ajay Devgn. His transition shows how creators in Bollywood bring a burst of Gen Z vibe, digital swagger and a massive fanbase ready to buy tickets.
Shirley Setia began as the girl singing softly on YouTube from Auckland and then Bollywood called.
From Maska to Telugu and Hindi films, her journey is a musical fairytale. Creators like Shirley embody that warm and fuzzy reminder that talent blooming online can shine just as brightly under the arc lights.
Known for his hyper relatable reels and iconic softboi sketches, Vishnu Kaushal made his film debut in JugJugg Jeeyo. Then, in 2023, he starred in Shah Rukh Khan’s Dunki. With his natural comic timing and sweet boy charm, he seamlessly transitioned into cinema. He represents the new wave of creators in Bollywood who bring modern Indian humour that comes straight from the internet and not from film school.
Kusha Kapila has done everything from red carpets to reels to starring alongside Bollywood’s elite in Ghost Stories, Thank You For Coming, Sukhee and other projects. Her big screen roles feel like a celebration of every girl who built her own career from scratch with wit, personality and unapologetic confidence. She reminds us that creators are not just influencers. They are cultural impact machines.
Winner of Bigg Boss OTT, YouTube megastar and now an actor. Elvish Yadav represents a whole new era of Creators in a filmy world. With a massive fan base, huge recall value and a knack for high energy storytelling, Elvish’s upcoming show (His official acting debut!) is one to watch out for. It may not be a Bollywood film yet, but the creator is proof that audiences want authenticity over perfection.
This guy is a vibe! He turned into a household name by turning viral dialogues into catchy bops like the iconic Rasode Mein Kaun Tha. Ater music collabs and filmy projects rolling in, Yashraj proved that Bollywood surely needs more than just ‘actors’. A creator who understands sound, culture, comedy and the magic of timing is gold!
For decades, Bollywood has discovered talent from theatre, TV, modelling and dance. But now, the internet is the new talent factory. Creators do not wait for casting calls. They create their own spotlight until the world cannot ignore them.
A New Era of Stardom
The rise of creators in Bollywood proves something powerful. Today, talent can come from anywhere.
Your first performance does not have to be on a stage. It can be in your bedroom, filmed on your phone, edited on free apps and posted for the world. This is the most democratic stardom India has ever seen.
It is inspiring, uplifting and honestly, super entertaining to witness.
Well, when creators rise, they don’t just shine… they bring their whole community with them. If that’s not real blockbuster energy, what is?
Creators are transforming Bollywood by coming from online platforms directly into mainstream cinema, demonstrating that talent can originate from anywhere, even from a home bedroom with no traditional industry background.
Digital creators are leveraging their online popularity, unique styles, and storytelling abilities to secure roles in Bollywood films, showcasing diverse talents beyond traditional acting backgrounds.
Yes, creators like Kanan Gill, Prajakta Koli, Bhuvan Bam, CarryMinati, Shirley Setia, Vishnu Kaushal, Kusha Kapila, Elvish Yadav, and Yashraj Mukhate have made notable transitions from online fame to Bollywood, starring in movies and gaining widespread recognition.
Internet creators bring authenticity, modern humor, fresh energy, digital swagger, and innovative storytelling, which resonate well with contemporary audiences and contribute to the evolving landscape of Bollywood.
The rise of creators encourages aspiring performers that talent can emerge from grassroots levels, promoting a more democratized and diverse industry where anyone with passion and creativity can succeed.
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