Google India’s latest campaign for its conversational generative AI chatbot, Bard, aims to highlight its versatility through collaborations with various content creators. This campaign, which follows a successful association with actress Sobhita Dhulipala, features stand-up comedian Shraddha, DIY artist Abhinav Yadav, travel creator Sharanya Iyer, and fashion influencer Sakshi Shivdasani. Each creator demonstrates how Bard can be utilised across different scenarios, from travel planning to DIY projects and even culinary endeavours, to get the best suggestions.
Stand-up comedian Shraddha showcases how Bard simplifies travel planning by aligning with her holiday calendar. With Bard’s assistance, she effortlessly organises her itinerary, ensuring seamless coordination with her schedule. The humorous content featuring puns like ‘Travel Bard-y’ adds a touch of entertainment to the travel planning process.
Travel influencer Sharanya Iyer leverages Bard’s capabilities for comprehensive itinerary management, including flight recommendations. By collaborating with Bard, she streamlines the planning process, ensuring a hassle-free travel experience. The incorporation of witty puns such as ‘Bard-y Planner’ adds a playful element to the campaign.
DIY artist Abhinav Yadav embarks on a creative journey with Bard’s guidance, creating a DIY cupboard using papier-mâché techniques. Through step-by-step instructions provided by Bard, Yadav successfully completes his project, showcasing Bard’s utility in assisting with hands-on tasks. The incorporation of humour and creativity in the campaign resonates with audiences seeking inspiration for DIY endeavours.
Fashion influencer Sakshi Shivdasani explores culinary creativity with Bard, crafting a perfect ‘chaatcuterie’ board for a soirée with friends. By collaborating with Bard, Shivdasani effortlessly combines traditional chaat elements with charcuterie board aesthetics, resulting in a unique and visually appealing culinary creation. The incorporation of puns like ‘Bard Puns’ adds a lighthearted touch to the gastronomic experience.
This influencer campaign marks a continuation of Google India’s efforts to promote Bard’s diverse capabilities. The collaboration with influencers, including Chef Saransh Goila, fashion influencer Krutika, travel influencers Shagun and Monkey Magic, and gaming video creator Mithilesh Patankar in December 2023, highlights Bard’s relevance across various domains.
Google launched Bard on March 21, 2023, as part of its strategic move to establish a significant presence in the AI race initiated by OpenAI’s ChatGPT offering. Through innovative campaigns and strategic collaborations with influencers, Google India continues to position Bard as a versatile and indispensable tool for users seeking solutions across different aspects of their lives.
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