CreatorVerse Weekly: Who Won, What Launched & Why It’s Viral

If you thought creators were just making Reels, think again. This week, they were at stadiums, on billboards, in boardrooms, and even on one of the world’s most iconic stages. From cricket to comedy to culture, Indian creators are turning everyday wins into global moments. Here’s what made the internet stop scrolling 👇

Princy & Divya at ICC Women’s Cricket World Cup Trophy Tour

When cricket calls, creators answer! On August 11th, Princy and Divya were personally invited by the ICC to attend the launch event for the ICC Women’s Cricket World Cup Trophy Tour. Not just attendees, but collaborators – ICC even teamed up with them on their posts. Big stage, bigger visibility for creators in sports culture!

Rida takes South Asian representation global with Wednesday premiere

Rida just had a moment for the books. She was one of the very few Indian creators invited all the way to Sydney for the premiere of Netflix’s cult hit Wednesday. Meeting stars like Jenna Ortega, Emma Myers, and Gwendoline Christie? Major flex. But beyond the glitz, it’s huge for South Asian visibility in global pop culture.

Zakir Khan: From Indore to Madison Square Garden

India’s beloved “sakht launda” just made history. Zakir Khan performed in front of 13,000+ people at Madison Square Garden, New York City – becoming the first-ever Indian Hindi performer to do so. Comedy, culture, and desi pride, all on the world’s biggest stage.

Dhruv Rathee launches his first startup

You’ve seen him break down policies, economy, and everything under the sun on YouTube. Now, Dhruv Rathee is breaking ground in the startup world with his very first venture. A natural next step for a creator who has always merged influence with impact.

Nischay Malhan to host ‘Trade Up’ on JioHotstar

From YouTube pranks to prime-time screens! Nischay Malhan is officially the host of Trade Up, a new reality show premiering on August 31st on JioHotstar. Big transition from creator to mainstream TV personality – and we’re here for it.

Milestone makers: Arishfa & Arjun Pandey

Two creators crossed huge milestones this week. Arishfa Khan joined the 30 MILLION followers club on Instagram, while Arjun Pandey hit 1 million. Digital fans are only growing stronger!

Saransh Goila says yes!

India’s favourite butter chicken guy has found his forever. Chef Saransh Goila got engaged to his girlfriend Divya Rao, celebrating with an intimate party filled with family, friends, and love. Big congratulations to the happy couple. 

Addy Kumar launches Eraaura Wellness

New week, new creator-led brand! Addy Kumar just introduced Eraaura Wellness, adding another chapter to the creator-to-entrepreneur pipeline.

Saloni Kukreja’s Indu Ice Cream x Tinder

This collab screams Gen Z. Saloni Kukreja’s artisanal brand Indu Ice Cream just dropped a quirky tie-up with Tinder. Dating, ice cream, and content – literally the sweetest mix.

The Creator World Keeps Moving

From MSG to match days, from Sydney premieres to desi startups – creators aren’t slowing down. They’re not just in the conversation, they are the conversation.

And as always, CreatorVerse is keeping tabs 👀

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