Categories: BrandsCreators

CreatorVerse Weekly: Who Won, What Launched & Why It’s Viral

If you thought creators were just making Reels, think again. This week, they were at stadiums, on billboards, in boardrooms, and even on one of the world’s most iconic stages. From cricket to comedy to culture, Indian creators are turning everyday wins into global moments. Here’s what made the internet stop scrolling 👇

Princy & Divya at ICC Women’s Cricket World Cup Trophy Tour

When cricket calls, creators answer! On August 11th, Princy and Divya were personally invited by the ICC to attend the launch event for the ICC Women’s Cricket World Cup Trophy Tour. Not just attendees, but collaborators – ICC even teamed up with them on their posts. Big stage, bigger visibility for creators in sports culture!

Rida takes South Asian representation global with Wednesday premiere

Rida just had a moment for the books. She was one of the very few Indian creators invited all the way to Sydney for the premiere of Netflix’s cult hit Wednesday. Meeting stars like Jenna Ortega, Emma Myers, and Gwendoline Christie? Major flex. But beyond the glitz, it’s huge for South Asian visibility in global pop culture.

Zakir Khan: From Indore to Madison Square Garden

India’s beloved “sakht launda” just made history. Zakir Khan performed in front of 13,000+ people at Madison Square Garden, New York City – becoming the first-ever Indian Hindi performer to do so. Comedy, culture, and desi pride, all on the world’s biggest stage.

Dhruv Rathee launches his first startup

You’ve seen him break down policies, economy, and everything under the sun on YouTube. Now, Dhruv Rathee is breaking ground in the startup world with his very first venture. A natural next step for a creator who has always merged influence with impact.

Nischay Malhan to host ‘Trade Up’ on JioHotstar

From YouTube pranks to prime-time screens! Nischay Malhan is officially the host of Trade Up, a new reality show premiering on August 31st on JioHotstar. Big transition from creator to mainstream TV personality – and we’re here for it.

Milestone makers: Arishfa & Arjun Pandey

Two creators crossed huge milestones this week. Arishfa Khan joined the 30 MILLION followers club on Instagram, while Arjun Pandey hit 1 million. Digital fans are only growing stronger!

Saransh Goila says yes!

India’s favourite butter chicken guy has found his forever. Chef Saransh Goila got engaged to his girlfriend Divya Rao, celebrating with an intimate party filled with family, friends, and love. Big congratulations to the happy couple. 

Addy Kumar launches Eraaura Wellness

New week, new creator-led brand! Addy Kumar just introduced Eraaura Wellness, adding another chapter to the creator-to-entrepreneur pipeline.

Saloni Kukreja’s Indu Ice Cream x Tinder

This collab screams Gen Z. Saloni Kukreja’s artisanal brand Indu Ice Cream just dropped a quirky tie-up with Tinder. Dating, ice cream, and content – literally the sweetest mix.

The Creator World Keeps Moving

From MSG to match days, from Sydney premieres to desi startups – creators aren’t slowing down. They’re not just in the conversation, they are the conversation.

And as always, CreatorVerse is keeping tabs 👀

Spot something we missed? Slide into our DMs with your fav creator updates.

Diya Bhansali Senior Executive - Social Media
Hi, I’m Diya - chai over coffee, Jaipur-born, Mumbai-bound. I write about creators, culture, and all the Internet chaos that comes with it.
Diya Bhansali

Hi, I’m Diya - a 23-year-old writer, chai girl, and full-time Gen-Z hustler from Jaipur (aka Gulabi Nagri) who’s slowly but surely making Mumbai happen. I started off as a freelance writer and somewhere along the way, fell headfirst into the world of creators, influencers, and the chaotic magic of the internet. Passion’s always been my north star - everything else just follows. If I’m not writing, I’m probably overthinking a caption, romanticising a trend, or sending memes at odd hours. You’ll find a little humour, a little heart, and a lot of scroll-stopping pop culture in everything I write.

Leave a Comment

Recent Posts

Creator Communication Tools: Here’s Why Creators Love These New Features

In today's fast-paced digital world, creator communication tools have become one of the biggest advantages…

18 hours ago

Know Why Short-Form Videos Are Uplifting India’s Creator Economy

When content creation started booming in India, long-form videos were rulling all platforms. However, in…

1 day ago

Meta AI Reels Translation Is The New Upgrade For Creators To Reach More People

The Meta AI Reels Translation feature now offers five more Indian languages, helping creators in…

3 days ago

Niranjan Mondal: Inside The Beautiful Madness That Made This Creator A Viral Star

When Social Nation got talking to Niranjan Mondal (aka @laughtersane), we had a few pre-conceived…

4 days ago

Creators In Bollywood Casually Acing It On The Big Screen

If you have ever scrolled through Instagram or YouTube and thought, “Yeh banda toh film…

1 week ago

Watch Now: Elvish Yadav’s ‘Aukaat Ke Bahar’ looks promising!

Amazon MX Player has released the teaser for its upcoming youth drama, Elvish Yadav’s 'Aukaat…

1 week ago