MUMBAI / LONDON / MILAN — 22-year-old designer and Co-founder Ria Mehta is redefining what it means to build a global Indian fashion identity. Presenting her own brand, Nishorama, at London and Milan Fashion Week 2026, Mehta transformed the label’s everyday bestsellers into powerful cultural statements on international runways.
Instead of diluting traditional Indian clothing for Western audiences, Nishorama’s global presentation highlights heritage craft, artisan recognition, and community participation.
“Global relevance should never require us to dilute our identity. Our identity is what makes us relevant,” says Ria Mehta, Co-founder & Creative Director. “We don’t want to inherit tradition exactly as it was handed to us. We want to participate in its evolution.”
Nishorama presents its heritage-crafted collections as powerful cultural statements rather than diluting traditional Indian clothing for Western audiences. The brand foregrounds heritage craft, recognizes artisans, and invites community participation, asserting that global relevance comes from preserving identity while evolving it.
The presentations spotlight the actual craftspeople behind the pieces, with hand-embroidered details and artisan names showcased on the garments, and a concept that brings karigars and customers onto the Fashion Week stage through participatory design and recognition.
The Look was the Gunj Mul Cover-Up worn over a lace-covered bralette, denim shorts, and boots. The twist involved hand-embroidery in Hindi with the names of the artisans who printed, dyed, cut, and stitched the piece, directly acknowledging the makers who contributed to the garment.
The Look was the Irana Set reimagined with payals on both ankles and a signature ghungroo paranda, where each ghungroo represents a Nishorama customer, thereby bringing the brand’s community along on the global journey and signaling a future emblem across kurti lines.
Ria Mehta stated that global relevance should not require diluting identity, and that identity is what makes fashion globally relevant. She advocates participating in tradition’s evolution rather than inheriting it unchanged.
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