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Content creators hold a very influential place in today’s world. The creator economy is growing at a rapid pace. With everything going digital, brands and businesses are eager to collaborate with creators to reach their online target audience. From being social media stars to achieving newer career milestones to bagging awards, the growth of the content creation industry as a whole only goes to show the impact they have.
“From The Creator-verse” is Social Nation‘s weekly round-up of everything that’s happening within the ‘Creator industry’.
This year started with the most unexpected opportunity for Sumukhi Suresh. She is going into full actress mode and so is Lisa Mishra. Both artists are starring in the show ‘The Royals‘ on Netflix with “the juiciest ensemble ever!” With stellar actors like Bhumi Pednekar, Ishaan Khattar, Zeenat Aman, Nora Fatehi, Yashaswini Dayama, Vihaan Samat, Sakshi Tanwar, and many more, ‘The Royals‘ is set to be an insanely massive drama that we can’t wait to watch!
On the sweet occasion of Raksha Bandhan and the release of Stree 2, Kareema Barry and Rajkummar Rao dropped the cutest collab reel. Rajkummar is seen teaching Kareema the steps to his movie’s hit song ‘Aayi Nai‘ and she ultimately performs her own hilarious version!
Sushant Divgikr a.k.a. Rani Kohenur‘s contributions to performance art and platforming Indian cultural heritage around the world couldn’t have gone unnoticed. Rani was awarded the prestigious Swadesh Sammaan Award at the Swadesh Conclave 2024 by the Honourable Minister for Information and Broadcasting, Shri. Anurag Singh Thakur. She was proud to have sung in her state language – Marathi – before accepting the award at the Vigyan Bhawan, New Delhi.
“To put Indian culture and performance art on the global stage is what I’ve always enjoyed doing and making sure I am always celebrating my roots whether it is New York, London, Berlin or Mumbai!” said Rani in her post.
Ahead of the Indian Hockey Team‘s phenomenal performance at the Paris Olympics 2024, Yashraj Mukhate created the official anthem for our Hockey team that was loved by the masses. Hockey India felicitated Yashraj for his beautiful song. He and his family celebrated with the entire team, it was quite a wholesome moment!
The Queen of self-portraits, Mansi Ugale‘s rendition of Rani Saxena (Tapsee Pannu) from Haseen Dillruba is nothing short of gorgeous. She got the vintage look, aesthetic, and feel down to the T. This collaboration with Netflix India to the title song of the show is just so dreamy, we love it!
Shlok Srivastava a.k.a Tech Burner has been teasing about the launch of his newest tech product for a while now. In 2018, he worked on his first tech product – a Bluetooth speaker – which turned out to be a failure. Then, 1.5 years ago he and his team decided to launch their first tech product and now he’s ready to launch his first ever Smartwatch under his company Layers in September!
Nikhil Kamath started the WTF Podcast in 2023 and over the past year, we’ve watched some incredible conversations between some of the brightest minds across industries. Nikhil is now taking this podcast offline. “The WTF Offline is our attempt to spark conversations that get people thinking and connect them with potential cofounders, investors, partners, talent, and artists,” said Kamath in his LinkedIn post. To be held on September 4 in Mumbai, the session will be limited and exclusive to the most influential minds in the country.
Mayur is a PRO at reimagining old classics and this Independence Day he did so with the Queen herself, Rani KoHEnur! He recreated Alisha Chinai’s iconic 90s song ‘Made In India‘ with Rani’s beautiful and soulful dual voices. We had goosebumps listening to it!
Content creator Manasi Mau said her easiest “Yes” when her boyfriend Sahil Rathod asked her to marry him in a lavender field. Manasi erupted in happy tears as Sahil went down on his knee in a black suit and popped the question. The lovebirds looked absolutely adorable and in love. The location, the ring, the emotions, the feels – this has got to be one of the dreamiest proposals we’ve witnessed!
Stay tuned to learn more about what’s happening within the creator-verse. See you next week!
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