In recent years, India has witnessed an extraordinary surge in the realm of content creation, marking a transformative shift in the entertainment landscape. Fueled by the need to create relatable content, and engage the audience, the content creation industry has blossomed into a dynamic and influential force. From YouTube sensations and podcasters to social media influencers, India has become a hotbed of creative talent, producing diverse and engaging content across various genres. As content consumption habits continue to evolve, the growth of content creation in India is poised to leave an indelible mark on the global media landscape.
“From The Creator-Verse” is Social Nation‘s weekly round-up of everything that’s happening within the ‘Creator industry’.
The Dance sensation, Anam Darbar opened Archana Kochhar‘s Spree Collection at the Bombay Times Fashion Week held recently. She dazzled as she walked down the runway. We also spotted Isha Borah walking for the designer. Parul Gulati walked for INIFD Vashi while donning an elaborate creation designed by a student. It was Larissa‘s first time on the ramp as a showstopper for Brinda’s By Anju Modi.
Aashka Goradia and Brent Goble were blessed with a baby boy who they have named William Alexander. The parents of the newborn are elated and full of joy. “While I know my life existed before this day, I remember very little of it. For now, until my dying day, I’ll be Alex’s Daddy. Aashka delivered him with the strength of grace of an angel. She’s resting now, with our little one next to her,” said Brent in their post on Instagram.
The opening night of the Jio World Plaza was a star-studded event graced by the who’s-who of the industry. Ashley Graham walked the ramp in a sari! The runway was also graced by the biggest stars of the Indian Film industry and Sakshi Sindwani walked too. House of Misu hosted the celebs there. The event also saw some of the top-most creators in attendance like Masoom Minawala, Kusha Kapila, Niharika NM, Ankush Bahuguna, Manav and Unnati, Juhi Godambe, Nishka Lulla, Ayesha Kanga, Sanjana Batra, Diipa Khosla, Prerna Mehra, Natasha Luthra, Tina Kakkad, Aashi Adani, amongst others.
The Bollywood Music Project, Asia’s largest Bollywood music festival, is back this week all set to take place at Jio World Garden on November 3 and 4. We shall witness Avanti Nagral and Sushant Divgikr light up the stage with their divine voices amongst a stunning lineup of 40+ iconic and talented singers.
Halloween has been a big deal in the Western world and now India has also picked up on it. We’ve been witnessing Halloween-themed parties and decor at restaurants and malls every year. Our creators also come up with some unique looks or impersonating famous horror movies/shows/pop-culture characters. This year too they killed it – Meghna Kaur, Krutika, Chinki Minki (Surabhi and Samriddhi), Deeksha Khurana, Deep Pathare, Sakshi Shivdasani, Agasthya Shah, Aaliyah Kashyap, Shantanu Dhope, amongst others.
Abish Matthew hosted a 2-day party for 12k people at the Coke #DelhiIsCooking Food & Music Festival. Apart from the illustrious lineup, he was joined by Kusha Kapila and Gurpreet Singh Tikku.
Barkha Singh, Ramji Gulati, Nikhil Sharma and Animesh (@8bit_thug) were co-panelists at Reliance Digital‘s One Plus Open Launch.
Popular American adult series “Big Mouth” will feature Niharika NM in its 7th season. The global digital content creator will be making her debut on the international entertainment stage through this role. She will lend her distinctive voice in Hindi for the animated series and will feature alongside Megan Thee Stallion, Maitreyi Ramakrishnan, Maya Rudolph, Padma Lakshmi, and Jordan Peele, among others.
Barkha Singh and her mom were hosted by The Leela Palace, Jaipur for the Man Singh Polo Cup 2023 finals in collaboration with the Rajasthan Polo Club. “To cut a long story short, the weekend felt like a world of #royalty and #tradition ✨🤌🏼” she wrote in her Instagram post.
Mayur Jumani created an anthem for Masterchef India featuring this season’s judges – Ranveer Brar, Pooja Dhingra and Vikas Khanna. “Aapko mere beat ka swaad kaise laga? Cooking an unexpected dish with the MasterChefs India Judges,” he wrote.
Stay tuned to know more about the creator-verse. See you next week!
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