It is quite evident that content creators hold a very influential place in today’s day and age. The creator economy is growing at a rapid pace. With everything going digital, brands and businesses are eager to collaborate with creators to reach their online target audience. From being social media stars to achieving newer career milestones to bagging awards, the growth of the content creation industry as a whole only goes to show the impact they have.
“From The Creator-verse” is Social Nation‘s weekly round-up of everything that’s happening within the ‘Creator industry’.
Our MostlySane is most immensely talented! With two upcoming shows this year, Mismatched Season 3 on Netflix and Andhera on Amazon Prime, her debut Romance Novel with Harper Collins, and a lot more, Prajakta has been a true Digital Gamechanger with her hard work and versatility. HELLO! Magazine Arabia conferred this honour upon her at their Legacy Of Tomorrow event in Dubai.
Shikhar Dhawan is the newest entrant in the world of podcasting with his new show “Dhawan Karenge“. The show’s guest list features stellar celebrities and cricketers. Amongst them, is one of the most loved content creators and actor Bhuvan Bam! From creating videos at home to starring in a show alongside Bollywood and cricket bigwigs, Bhuvan is, yet again, achieving one milestone after another! Can’t wait to see BBKV magic on screen again! ‘Dhawan Karenge‘ streams on JioCinema Premium every week.
Manforce is on a mission: #CondomNahiManforceBolo. With the taboo attached to asking for a condom in a public store, Manforce came up with this campaign where they insist on saying “Manforce Do” instead of “condom.” The brand released an ad film with a creator who doesn’t shy away from speaking her mind: Dolly Singh. The ad is a funny and exaggerated take on the awkwardness associated with saying “condom” aloud in public. Watch here:
Dancer. Actor. Mom. – Disha Madan aces every role. She recently graced the cover of the Women Fitness magazine. Aptly titled “Winning Hearts“, the feature covers her journey through acting, motherhood, and entrepreneurship.
After Rossier, Gaurav Taneja a.k.a Flying Beast launched a new Whey Protein powder under his brand called “Beast Life“. Speaking about Beast Life Protein, he said the USP this product offered was better absorption by your body than any other product available in the market. Mamaearth’s Varun Alagh and Ghazal Alagh seem to be investors in Gaurav’s new venture. From flavoured BCAA powders to Creatine of varying sizes, Gaurav promises the ‘beast‘ quality products.
Karan Sonawane a.k.a Focused Indian was living the dream of every single Madridista as he got invited to the UEFA Champions League Match. Real Madrid got Karan to experience one of the greatest quarter-final matches at the magnificent Santiago Bernabéu Stadium while adorning the team jersey. He teared up when the UCL Anthem played at the stadium and penned a heartfelt note about his experience.
Creator-turned-entrepreneur, Harshita Gupta a.k.a. Soharshi launched her own brand called “Chikankari Hues.” She describes the brand as “groovy, vibey, playful, trendy, and quirky- everything fun that you’ve never associated with Chikankari. We’re here to make your day vibrant, colorful, and playful, just the way it should be.” Harshita’s brand offers a variety of beautifully designed Chikankari suits – the perfect way to beat the summer heat.
In a dream come true moment for Anushka Rawat a.k.a. @the.food.cravers, she chatted with the legendary chef Gary Mehigan of Masterchef Australia fame. She got him to try a pahadi chutney made by her too! “From watching @garymehigan on TV & getting inspired by him to casually chit chatting with him, we’ve come a longg wayyy❤️🥹” wrote Anushka in her caption.
Stay tuned to learn more about what’s happening within the creator-verse. See you next week!
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