The world of social media, today, is predominantly dominated by content creators. They have revolutionised the way viewers consume content and interact with brands online. Businesses and brands now depend upon the effectiveness of online content and the impact of creators/ influencers to reach their target markets. Consequently, there is a rising need for these influencers. The fact that no event seems complete without their presence only goes to show their impact. From being social media stars to crossing newer career milestones, from collaborating with the biggest brands to hosting fan meets, creators have come a long way.
“From The Creator-Verse” is Social Nation‘s weekly round-up of everything that’s happening within the ‘Creator industry’.
The celebrations don’t end for the engaged duo Aashna Shroff and Armaan Malik! The lovebirds held their official engagement party at the Gallops restaurant in Mumbai. They partied the night away with their family, friends and loved ones.
Viraj Ghelani celebrated Dussehra with a BYOJ – Bring Your Own Jalebi fan meet. This was the 2nd successful Dussehra special meet and greet organised by him. He announced the BYOJ contest by asking the audience 3 questions. Out of 800 entries, 100 fans who answered them correctly were chosen to come meet and celebrate with Viraj. “You bring the Jalebi, I’ll bring the fafdo,” he said. He was joined by his close friend and fellow creator RJ Karishma. Everyone enjoyed feasting on the classic Gujarati ‘jalebi-fafda‘ and snacks at MaKaBo Social in Kandivali. Viraj interacted with them, took pictures, shot reels, and even dropped a few secrets about his upcoming projects.
Tanzeel‘s recently released track “Tujhsa Koi” has been receiving a lot of love. He was invited for multiple radio interviews. In his post, he mentioned, “Did my first radio interview 4 years ago… as a content creator. 4 years and 21 songs later… I did, not 1 but 3 radio interviews in a day. Jaha bachpan se gaane sune hai, aaj vaha hamare gaane bhi🥹🤧”
Swiggy collaborated with Kushal Mistry and Aditya Gadhvi to create a Navratri special anthem called “Swiggy Thi Mangavo.” After singing the viral Gujarati sensation “Khalasi,” Aditya Gadhvi lends his voice to this Swiggy anthem.
Meethika Dwiwedi was elated as she got to meet the real “Tiger” – Salman Khan, ahead of his Tiger 3 promotions at the pre-show of the India Vs. Pakistan match.
Beauty icon Nagma was at the house of Lakmē for the launch of their Glitterati Collection during Lakmē Fashion Week. She gave a glimpse of the products from the collection while trying some on.
Aanam C had exclusive backstage access at the Nykaa x Charlotte Tilbury event. The mega beauty brand launched its Airbrush Lip Blur exclusively on Nykaa. Aanam was accompanied by beauty influencers like Debasree Banerjee, Manasi Mau, and Mridul Sharma, and Shanaya was DJing at the event.
Stay tuned to learn more about what’s happening within the creator-verse. See you next week!
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