from the creator verse content creators social media influencers weekly catch-up
The world of social media is dominated by content creators today. They have revolutionised the way viewers consume content and interact with brands online. Businesses and brands now collaborate with and depend upon the impact of creators/influencers to reach their target markets. Their presence at every event is inevitable which only goes to show the power they hold. From being social media stars to crossing newer career milestones, content creators have definitely come a long way. The creator economy is only booming.
“From The Creator-Verse” is Social Nation‘s weekly round-up of everything that’s happening within the ‘Creator industry’.
One of the biggest competition shows ever, ‘Beast Games’ released on December 19. Jimmy Donaldson a.k.a. MrBeast was recently in India to promote his ‘Feastables.’ He also shot a hilarious promo video with Indian YouTubers CarryMinati, Mythpat, Fukra Insaan, Samay Raina, and Zayn Saifi who made him play desi games to promote his show ‘Beast Games.’ One episode drops every week and the audience is already loving it!
When the year is about to end, we always look forward to Netflix India‘s quirky Playback series! And this year too, they did not disappoint. Amongst other noteworthy parodies, we were elated to watch Elvish Yadav-Munawar Faruqui in the Squid Game spinoff & Darshan Magdum-Shalini Passi being their iconic viral selves for Fabulous Lives Vs. Bollywood Wives.
Netflix India left no stone unturned to promote Squid Game Season 2. They invited creators like Aastha Shah, Devishi Madaan, Manish Kharage, Jiggar Thakkar, Sakshi Keswani, Ronit Ashra, Nisman Parpia, Harsh Rane, Ishitta Arun, Taneesha Mirwani, Anahita Karanjia, amongst many others. These creators were asked if they knew what is ‘squid‘ called in Hindi, and only Taneesha got it right – “Vidrup.”
If one had to reimagine the iconic song ‘Badtameez Dil‘ from YJHD starring content creators, we think these are definitely the best choices. Sakshi Keswani (Being Suku) as Naina Talwar, Rishabh Chawla as Bunny, Mansi Ugale as Aditi, and Hardik Banga as Avi! Joey has done a fabulous job in recreating the OG song’s world taking these 4. Such stunning visuals and great attention to detail!
Chef, baker, and content creator Shivesh Bhatia has curated a selection of his most-loved recipes in this delectable collection called “Chocolate.” Perfect for every chocolate lover, his 5th cookbook has 100 recipes in store for you. From gooey brownies to silky mousses to on-trend bakes, each dessert is crafted to perfection and guaranteed to satisfy your sweet tooth!
A collab we didn’t know we needed!! We could listen to Sai Godbole and Shraddha Kapoor‘s banter in different accents all day long! They’re so good individually, but together? Blew everyone’s mind!
Revant Himatsingka a.k.a. Food Pharmer wants to showcase how the real India thinks through his new show “Rethink India.” He will speak to people from all walks of life, & break down complex & taboo topics on his YouTube channel. Launching on January 4, 2025, the first episode features 2 auto drivers. Food Pharmer 2.0 is loading this 2025, Are you ready to question everything?
Besties Nagma Mirajkar & Anam Darbar attended the most prestigious International event in aquatic sports: World Aquatics Budapest 2024! The championship celebrates the world’s fastest swimmers, divers, & athletes and offers them a stage to showcase their prowess in aquatic sports across categories. From watching the athletes in action to interviewing them to enjoying the after-party, the girls had the most memorable experience.
Dev Raiyani made his directorial debut with a music video for Adi & Dishaan for their song “Say” from their album. 3 failed plans later they finally got down to shooting it at Slink & Bardot in Mumbai. The super cool music video features popular faces like Sakshi Shivdasani, Kareema Barry, Aranya Johar, Prachee Mashru, Kaashvi, Taneesha Mirwani, and many others.
Diipa Büller-Khosla unveiled the newest addition to her beauty line Indewild: Dewy Lip Tints! They come in 2 stunning colours: Glazed Jalebi – a shimmery warm golden glaze, and Wedding Rose – a rosy romantic flush of pink. Diipa launched the tints by hosting a sailboat soirée & invited digital personalities like Sai Godbole, Ankita a.k.a. Hustlerani, Anjali S Varaman, Subiksha Shivakumar, Shubhra Vaity, and more.
Revealing the filtered and unfiltered truths of social media, ‘Swipe Crime‘ offers viewers a deeper understanding of the dangers lurking behind digital platforms. Ronit Ashra plays the role of Nikhil Saxena who explores the darker side of online interactions, the dating world, and cybersecurity. The show is streaming on Amazon MX Player for free, go watch now!
“When the crunch hits right, it’s a whole vibe,” says Yashraj Mukhate in his caption. The music producer and creator shows how he turned the Shordaar crunch of the McDonald’s McCrispy into a banger track. He gave the jingle a choir-like feel by recording his voice from different locations around the microphone. So cool!
Drew Hicks collaborated with Zomato for a very quirky Christmas campaign! It captures the festive spirit while blending Drew Hicks’ signature style and energy with Zomato’s approach. “The team’s efficiency and creativity were truly impressive, and I’m looking forward to seeing the impact of our collaboration,” said Drew talking about the campaign.
Creator Aashi Sahni travelled to Kashmir to recreate some magical moments from the movie ‘Fitoor.’ Taking on Katrina Kaif‘s role as Firdaus, Aashi did full justice to the character’s look. Hardik Banga played Noor Nizami – Aditya Roy Kapoor‘s character in the film. Captured beautifully by Joey, the stills take you right back into Fitoor‘s world. So stunning!
Stay tuned to learn more about what’s happening within the creator-verse. See you next week!
"The audience is looking for good content. And when they get it, they don't mind…
It's that time of the year when you open Instagram and BOOM, someone you know…
India has taken an extraordinary leap in the world of content creation in the past few years,…
Gaming enthusiasts, assemble! Welcome to your guide to one of the biggest esports events in…
Mumbai, India – November 27, 2024: Zouk, India’s proudly Indian, vegan, and cruelty-free bags and…
Content creators hold a very influential place in today’s world. The creator economy is growing…
Leave a Comment