It’s now more evident than before that the creators hold a very important place in the industry. The creator economy is growing at the most rapid pace. From fashion week to product launches to movie promotions to music festivals, no event is complete without the presence of creators these days which only goes to show the impact they have. “From The Creator-verse” is Social Nation‘s weekly round-up of everything that’s happening within the ‘Creator industry’.
The much-awaited Hyundai India Couture Week (ICW) 2023 commenced on July 25 at Taj Palace, New Delhi, in association with FDCI. It’s the biggest fashion event in the country known for its high celebrity quotient and fashion trend analysis that sets the tone for the upcoming season. With the creator economy expanding rapidly, the couture week witnesses major creators as attendees who are dressed in outfits made by the designer who’s creations are showcased. From Falguni Shane Peacock opening the 16th edition of ICW’23 with Kiara Advani as the showstopper to Rahul Mishra closing it tonight, this fashionable week saw stunning collections by various designers.
Dripping in haute couture from head-to-toe, were creators Ankush Bahuguna, Komal Pandey and Siddharth Batra, Dolly Singh, Nitibha Kaul, Karmaa Dhingra, Bahaar Dhawan Rohatgi, Prerna Mehra, Sejal Kumar, RJ Karishma.
An event filled with laughter, the Meta Comedy Fest was a riot with the best comedy content creators coming together under one roof. Organised by Meta India, the event comprised of a panel discussion, stand-up acts, games, character building insights and more. It was overall a wholesome evening with the coming together of the community and showing support to fellow creators. It was attended by the likes of Kusha Kapila, Srishti Garg, Funcho gang, Orange Juice gang (Karan, Saurabh, Neel, Shravan, Sidhant), RJ Karishma, RJ Krisna, Kullu (Aaditya Kulshreshth), RJ Praveen, Shibani Bedi, Chandni and Manish Kharage among many others.
Aastha Shah got the opportunity to attend G20 x Meta, Digital Transformation Summit along side various business leaders and ministers. She was picked by Meta India to represent Instagram as a whole at the event. Aastha also spoke about her entire journey and struggle with vitiligo at the summit. She got a chance to interact with Amitabh Kant, G20 Sherpa of India and Nick Clegg, President of Global Affairs of Meta. This is definitely a huge deal for Aastha and the creator community as a whole.
Unnati and MNV are really out here living their best life and our dream life. They got to attend Tomorrowland, the biggest annual electronic dance music (EDM) festival which was held at Boom, Belgium. Apart from both of them, Jinal Sutariya (@travelstoriesbyus) and Niki Mehra were also at the festival. All their posts about their epic experience is giving us major FOMO!
Being the one of the biggest Alia Bhatt fans, it doesn’t come as a surprise that Chandni would be super hyped to watch her favourite celebrity on the big screen. She wanted to make this special by hosting a fan screening for Rocky aur Rani kii Prem Kahaani at PVR in Andheri. “Yeh film toh #Chandufam ke sath dekhni banti hai aur bass we got our 10 people from #Chandufam and watched this movie together.” quipped the creator in her Instagram post. Chandni couldn’t stop raining praises for the movie in her heartfelt caption appreciating Karan Johar‘s direction and Alia and Ranveer‘s performances. They also expressed their gratitude to her.
Sumukhi grooved to Nicole Concessao‘s choreography on the song What Jhumka? from Rocky aur Rani kii Prem Kahaani. Nicole posted a teaser to the dance hinting at Sumukhi’s new avatar. And the dance reel came as a complete surprise and was totally unexpected as the Internet had probably never seen Sumukhi dance before. And the comedian absolutely nailed it along with Nicole. The comments are proof. With everyone raving about Sumukhi’s performance and Nicole’s dance routine their reel has now crossed 3M views. Everyone from RRKPK’s team also can’t get enough of her amazing dance skills.
The comedy content creator Yuvraj Dua finally gets a blue tick on Instagram. He shared the chatakkk news on his story and also in a post on his page. After being a part of RRKPK as Ranveer’s dialect coach, this comes as another big milestone for Yuvraj.
All his fans can’t stop complimenting him and his content. There were comments like “You made my day” on his post.
The Indian musical romantic drama series Bandish Bandits has been renewed for a second season on Amazon Prime. And Anish Bhagat is the newest addition to the cast. Anish shared the surprise with his fans through an Instagram post today showcasing the clapboard with ‘Bandish Bandits Season – 2‘ written on it. After watching him act in various short films centered around the LGBTQ+ community, we’re all excited for his OTT debut!
The fashion and beauty influencer introduced a new Moonlight Scalp Serum under her Ayurveda-based wellness brand Indē Wild. Diipa Büller-Khosla launched the haircare product on her Instagram page. “When Innovation, Science and Ayurveda meet: Moonlight Scalp Serum is born” she said. The product is said to be a game-changer when it comes to hair and scalp care. With her beauty brand Indē Wild killing it already, the newly launched serum is a add-on to her line of best-selling product.
Abdu has expressed his love for India, calling it his second home, and is fascinated by a lot of things about Mumbai city, like the cutting chai, vada pav, and auto-rickshaw rides. Apart from setting up his first business here, he’s prepping for his acting debut on Hindi television with Prateek Sharma‘s fiction show Pyar Ka Pehla Naam Radha Mohan, for which he came to the city recently. “I’d love to have my own house in Mumbai someday,” says Abdu. He plays a character called Abdu, a cute and harmless kidnapper in the show. Despite the language barrier, he rehearsed his Hindi dialogues to deliver them with the right tonality and expressions.
Stay tuned to know more about what’s happening within the creator-verse. See you next week!
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