from the creator verse content creators inluencers social media Instagram YouTube weekly catch-up
Today, social media is dominated by content creators. They have revolutionised the way viewers consume content and interact with brands online. Businesses and brands now collaborate with and depend upon the impact of creators/influencers to reach their target markets. Their presence at every event is inevitable which only goes to show the power they hold. From being social media stars to crossing newer career milestones, content creators have definitely come a long way. The creator economy is only booming.
“From The Creator-Verse” is Social Nation‘s weekly round-up of everything that’s happening within the ‘Creator industry’.
Ananya Panday kickstarted her podcast journey on World Mental Health Day with her So Positive podcast. It features a crew of OG creators – Prajakta Koli a.k.a MostlySane, Sumukhi Suresh, Yashraj Mukhate, the Desi Crime Podcast team, Ankush Bahuguna, and Be YouNick — as they share their journeys toward digital well-being. Her first episode with Prajakta is out now on Spotify India, where they discuss Instagram hacks like the ‘Mute option‘ and more ways to live a healthy online life.
What happens when your Diwali shopping turns into a group project? Srishti Garg shows you how to #ShopWithGoogle. Vishnu Kaushal acts as the Google Search feature, giving her the right keywords and results for her outfit search. Next, Yuvraj Dua takes her through the categories, material and delivery options, price range, colour options, and more on the Google Search page.
Govind Menon explains how she can use the Google Lens feature to look for the jhumkas she likes. In the end, there’s Vagmita Singh a.k.a @thatindianchick_ playing the role of Google Pay to approve Srishti’s yet another shopping transaction. This was such a cool way to highlight Google’s features for the festive season!
Apoorva Mukhija a.k.a The Rebel Kid always dreamed of being an actor and model but ended up doing engineering. As an ace content creator, she recently got the opportunity to walk for Tasva x Tarun Tahiliani‘s fashion show. And the girl totally killed with that powerful look and walk! It was quite wholesome to watch her live her dream.
Content creators and influencers were at their fashionable best at the Lakme Fashion Week 2024 in partnership with FDCI. Ankush Bahuguna, Parul Gulati, Ahsaas Channa, and Sakshi Sindwani turned models as they walked the ramp for designers Pawan Sachdeva, Urmil By Ritika & Prerna, Rashi Kapoor, and Samant Chauhan respectively. Saying their looks were iconic would be an understatement!
We spotted Sejal Kumar, Nitibha Kaul, Niki Mehra Madan, Deeksha Khurana, Aashna Hegde, Taneesha Mirwani, Tarini Shah, Aastha Shah, Jigar Thakkar, Sukhmani Gambhir, Harshita Gupta, Diksha Rawat, Shivesh Bhatia, Prableen Kaur Bhomrah, Ishita Khanna, amongst many others at the LFW ’24.
Darshan Raval is all set to drop his music album ‘Out Of Control’ on October 18. He recently dropped the motion poster of one of the album’s single tracks ‘O Beliya‘. The cutest surprise is that it features Ahsaas Channa! We’re super excited for the song and the entire album to drop!
Giving us all the Diwali feels, the Marathi culture representators Yashraj Mukhate and BhaDiPa released a fusion track called ‘Din Din Diwali.’ In association with Moti soap, they transformed us into the vibrant and nostalgic world of Diwali prep. They revived Moti soap’s iconic tagline “Utha utha Diwali aali, Moti snanachi vel zali!” This Diwali anthem is stuck in our heads now!
The hit show’s hit song ‘Paisa‘ is out now! One of Kushal Pokhrel‘s (@pokhrelkushal858) hit tracks, ‘Paisa‘ explores how money twists actions and transforms decisions into moves driven by greed. The song perfectly aligns with the gripping storyline of Taaza Khabar Season 2 and Bhuvan Bam‘s character Vasant Gawde, a.k.a. Vasya.
The third edition of India’s Top 100 Digital Stars list by Forbes India and The Goat Agency is here. It highlights the role of influencers in shaping modern culture and consumer behaviour. These are the creators who have managed to build loyal communities with their creativity and engagement.
The Forbes India digital magazine cover features creators: Nancy Tyagi (Rank: 1) Revant Himatsingka a.k.a. FoodPharmer (Rank: 15), RJ Karishma (Rank: 18) and Anunay Sood (Rank: 38). Sakshi Keswani a.k.a. Being Suku, Danny Pandit, Dharna Durga, and Mahesh Keshwala made it to the Top 5 of the list led by Nancy. The Rebel Kid made it to the list for the second time, at the 8th rank this year.
Digital creator Vir Bhaan Saini created an outsider’s guide for the Delhi Divas of Netflix’s Fabulous Lives Vs. Bollywood Wives to speak Mumbai’s language. He teaches Ridhima Kapoor Sahni, Shalini Passi and Kalyani Saha Chawla Mumbai vocabulary, concepts like mandavli, Bhidu’s plant love, and of course the iconic Vada Pav! The show will stream on Netflix from October 18.
The Face Shop India invited content creators to the launch of its new Lip Mask recently. ShivShakti Sachdev, Sakshi Sindwani, Sheena of Sheena Blends, Alifya Karim Khan a.k.a Trendelitee, Somya Gupta a.k.a The Sass Thing, amongst others, experienced the brand’s Korean skincare world. They got to interact with Khushi Kapoor, The Face Shop India brand ambassador as well! Alfiya played the Word Association game and Somya took the Emoji Challenge with Khushi.
Sakshi Shivdasani had the sassiest conversation with Google‘s AI chatbot Gemini. She tested out the Live feature on the Gemini App on Android and received some great boy and self-love advice along with some gym motivation. “Can I just say it really matched my freak,” said Sakshi after loving her chat with Gemini.
Hosted by Khooni Monday’s Divay Agarwal, India’s biggest Halloween event ‘HorrorCon‘ is coming to Delhi’s Siri Fort Auditorium on October 26. The spookiest night of the year promises spine-chilling live stories from top creators, podcasts that will give you goosebumps, real-life experiences from India’s leading Paranormal Investigators, Delhi’s biggest Horror Cosplay competition, and a lot more. If you are #HorrorKaAsliFan, go book your tickets on Zomato Live.
Spotify India celebrated Spotify Podcasters Day 2024 with the best podcasters in town. Sakshi Shivdasani and Naina Bhan hosted a Moments of Silence podcast episode with the iconic Zeenat Aman. Raj Shamani had a fireside chat with Rituraj Singh who is leading Podcast and Creator Partnerships for Spotify India. Unni Nambudripad, Lead – Podcasts, Spotify India, gave valuable insights about Spotify Podcasts. From hot takes to panel discussions, this event was a goldmine for podcast enthusiasts.
Stay tuned to learn more about what’s happening within the creator-verse. See you next week!
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