2024 has turned out to be the year of the Panday sisters’ digital dominance! Ananya Panday and Alanna Panday are having their moment in the spotlight, both on OTT screens and across social media. From Ananya’s meteoric rise in the OTT space to Alanna’s booming YouTube career and show on Amazon Prime, the cousins are truly slaying the game.
Let’s take a look at their journey of owning this year:
Ananya Panday might have been tagged as ‘yet another Nepo kid‘ with a few hits and misses in the initial stages of her acting career. But Gehraiyaan happened to be the film that caught the attention of critics and viewers alike. Her career as an actor has been on the upswing ever since. With widely-loved Netflix releases like ‘Kho Gaye Hum Kahan’, ‘Call Me Bae’ and ‘CTRL’, this past year has proven to be her breakout year.
‘Kho Gaye Hum Kahan’ was 2023’s highly anticipated end-of-the-year release featuring Ananya, Adarsh Gourav, and Siddhant Chaturvedi. It is a youthful and contemporary drama about love and self-discovery in the age of social media that has been praised for its relatable storyline. Ananya’s portrayal of Ahana, an urban millennial marketing executive trying to get over her breakup, was lauded. Her performance was a mix of raw vulnerability and charm that resonated with the millennial & Gen-Z audience.
Think of it as a mix of Emily in Paris meets Gossip Girl but with an Indian twist. Nailing her role as a wealthy fashionista Bella Chowdhary a.k.a Bae, Ananya’s chic looks and witty performance have already made the show a favourite among fashion lovers and binge-watchers alike. The fun OTT series follows Bae’s journey of self-discovery as a journalist after a scandal starring Ananya, Vir Das, Vihaan Samat, Gurfateh Pirzada, Varun Sood, Muskan Jafry, Sayani Gupta, and more.
Ananya’s third big project of the year, ‘CTRL’, was released on Netflix this month featuring Vihaan Samat. The thriller shows a completely different side of her as Nella Awasthi. Playing a character caught in the chaos of an AI-powered world following her very public breakup, Ananya stepped into something darker and more intense with CTRL and the audience really enjoyed it.
Beyond her acting, Ananya made major headlines with her appearances at the star-studded Ambani wedding events. Her glamorous outfits became the talk of the town, with social media drooling about her stunning lehengas and gowns. She proved she’s not just a powerhouse on screen but also a fashion icon, turning heads at one of the biggest weddings of the year.
Ananya Panday kickstarted her podcast journey on World Mental Health Day with her So Positive podcast. It features a crew of OG creators – Prajakta Koli a.k.a MostlySane, Sumukhi Suresh, Yashraj Mukhate, the Desi Crime Podcast team, Ankush Bahuguna, and Be YouNick — as they share their journeys toward digital well-being. Her first episode with Prajakta is out on Spotify India, where they discuss Instagram hacks like the ‘Mute option‘ and more ways to live a healthy online life.
While Ananya has been lighting up OTT screens, her cousin Alanna Panday has been creating her own digital empire. The influencer and YouTuber is riding high on a wave of popularity that shows no signs of slowing down. Alanna is the definition of aesthetic. Her super curated content feed is like a Pinterest moodboard come to life. Brands and viewers cannot get enough of her.
Alanna’s fairy-tale wedding to Ivor McCray in early 2023 went viral, with her dreamy wedding content flooding Instagram and YouTube. Based in LA, her stunning destination wedding in Mumbai was attended by the who’s who of Bollywood. It provided fans with hours of binge-worthy content. From wedding planning tips to behind-the-scenes footage to celebrities performing, her channel saw a massive spike in views, bringing her a new global fanbase. The couple’s vlogs, featuring everything from day-to-day life to luxury travels, have millions of viewers.
In 2024, Alanna dropped the major news of her pregnancy! The announcement came with an adorable YouTube reveal to her husband and family. The YouTube community has been following every step of her journey of being a boy mama with awe and excitement.
Another feather in Alanna’s cap: acting. She has made a stunning debut in Amazon Prime Video’s drama series, ‘The Tribe’. The show is a reality-based series, featuring a group of influencers living together in LA figuring out their content journey while taking off-the-grid adventurers. This gave viewers a chance to see what goes on behind the scenes of an influencer’s life. Alanna’s fans loved seeing her content-focused side and found it quite inspiring.
Together, Ananya and Alanna Panday have completely dominated 2024, with both carving their own unique paths. Ananya is making a mark in the industry with her diverse roles, while Alanna is growing her YouTube and stepping into the world of acting. Both have used their social media platforms to stay connected with the new generation of viewers who love following their every move, from glamorous weddings to noteworthy acting projects.
2024 has definitely been the year of the Panday sisters!
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