The world of social media is dominated by content creators today. They have revolutionised the way viewers consume content and interact with brands online. Businesses and brands now depend upon the impact of creators/ influencers to reach their target markets. Consequently, there is a rising need for these influencers. The fact that no event seems complete without their presence only goes to show the power they hold. From being social media stars to crossing newer career milestones, from collaborating with the biggest brands to bagging awards, creators have come a long way.
“From The Creator-Verse” is Social Nation‘s weekly round-up of everything that’s happening within the ‘Creator industry’.
Hosted by Prajakta Koli, the ELLE List Awards 2023 was a glamorous night to remember while being a celebration of talent. It recognised the exemplary pioneers and changemakers of today. The noteworthy winners included Raja Kumari, Sobhita Dhulipala, Vikrant Massey, Ayesha Kanga, Armaan Malik, Anoushka Shankar, Aman Gupta, Prateek Kuhad and more. We also spotted the cute bestie-duo Srishti Garg and Tarini Shah at the event.
The objective of the Entrepreneur Influencer Awards is to recognize brilliance in every niche. From fashion to fitness, lifestyle to tech, they celebrate the best across all categories. The special celebrity guests and awardees included the likes of Badshah, Nagma Mirajkar, Ruhee Dosani, Niharika NM, Jannat Zubair, and Anupam Mittal. The Awards Night felicitated the best in the business: Prajakta Koli, Ruhaanika Dhawan, Yashraj Mukhate, Mr. Faisu, Diipa Khosla, and Evan Luthra amongst others.
In a welcome move that screams inclusivity, Joy Skincare made Sushant Divgikr a.k.a. Rani KoHEnur its brand ambassador. The Queen was full of ‘joy’ (pun intended) to be associated with this brand while promoting its Honey and Almonds lotion because #BeautyIsForEveryone. The brand said, “It’s time to join hands and change the perception of beauty that the world defines for us.“
The World Cup Finals may not have been in our favour but that did not dampen the spirit of our Team’s supporters. We spotted some of our favourite content creators Ashish Chanchlani, Sonal Devraj, Viraj Ghelani, Gaurav Taneja, Ritu Rathee, Sameeksha Takke, and Naveen Singh (@bihariladka) at the India Vs. Australia Finals match at the Narendra Modi stadium in Gujarat.
The Ourange Juice Gang created quite a buzz when they were spotted distributing pamphlets to people across Mumbai on Children’s Day. They finally disclosed what the pamphlet said. The Gang is now on YouTube and they went about promoting it in the old-school way – by distributing pamphlets. The creators asked people to subscribe to their channel on a one-on-one basis.
Stay tuned to learn more about what’s happening within the creator-verse. See you next week!
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