from the creator verse content creators influencers social media YouTube Instagram weekly catch-up
Today, social media is dominated by content creators. They have revolutionised the way viewers consume content and interact with brands online. Businesses and brands now depend upon the impact of creators/influencers to reach their target markets. Their presence at every event is inevitable which only goes to show the power they hold. From being social media stars to crossing newer career milestones, content creators have definitely come a long way. The creator economy is only booming.
“From The Creator-Verse” is Social Nation‘s weekly round-up of everything that’s happening within the ‘Creator industry’.
Abhishek Malhan a.k.a. Fukra Insaan has been on a spree of starting new businesses to turn Rs. 1 into a car. From being a property dealer to being a Zomato delivery agent, he has tried 9 hacks by now and has made Rs. 3.79,000 so far. The YouTuber decided to start a new clothing store this time. He opened a thrift store titled ‘Vamped By AM.”
In his video, Abhishek takes us through the entire process of building his thrifting business – from the idea to the name, to setting up an Instagram page, getting photo shoots done, creating content, and selling orders. He breaks down the costs he incurs and the profits he makes. Malhan also ventures into selling gadgets later to increase his profits.
Was teaching International dance creators the Govinda dance on Neel‘s bingo card this year? Probably not but he sure made it happen! Gio from Amsterdam, Javier Ninja from New York, Verb from South Africa – everyone learned the steps and grooved with Neel to Govinda’s banger songs over the years. This was such a treat to watch! Talent truly knows no boundaries.
Love took flight, literally, for lovebirds Aishwarya Bansal and Amulya Goyal. A lifestyle and fashion creator, Aishwarya decided to take her proposal to new heights. She and her boyfriend were heading for a trip together when she randomly got the idea to pop the big question to him when they get on the flight.
Aishwarya planned the whole thing with Indigo’s crew. She walked down the aisle as they announced her arrival to Amulya and went down on her knees while pulling out his ring. She asked him to marry her while her friends held placards saying “Will You Marry Me?” He said, “Yes,” of course! Isn’t this one of the cutest proposals ever?! The best part is that he had also planned a surprise proposal for her in Goa by the beach! Wishing them all the love and luck ahead 🫶🏻
India created sporting history as Chennai hosted the Indian Racing Festival (IRL) presented by Kingfisher Soda. This was the country’s first ‘night street F4 race.’ The circuit witnessed more than 40 Formula Car drivers vying in action through the day. And Barkha Singh got to experience all the thrill in Chennai with Kingfisher! She shared her excitement on an Instagram story, saying, “See you next year Indian Racing League! This was fun!” praising the event. Singh also shared that India should host more such events.
Going beyond making her dreams come true, Sakshi Sindwani is walking 3 shows at the Dubai Fashion Week! “We have finally gone global,” she announced. Sakshi opened the first show at her first international fashion week for Itrh. “…thank you for always being a beacon of inclusion. This was extraordinary in every way possible. I love you @mohitrai @itrh_ridhibansal“ wrote the influencer in her caption. We can’t wait to watch the other 2 looks!
Apple-owned audio brand Beats announced its latest product lineup in India. The brand held an event yesterday to celebrate the new product launches. We spotted creators and artists like Sai Godbole, Taneesha Mirwani, Aksh Baghla, Aryan Katoch, and more experiencing the products, customising their block-print tote bags, and immersing themselves in the world of Beats by Dre.
When the YouTube CEO comes down to help you blow up your YouTube shorts, you let him cook. The Founder of Your Food Lab and YFL Home, Chef Sanjyot Keer got together with YouTube’s Neal Mohan to cook Lucknow’s famous Basket Chaat together! Both of them being chefs together turned out to be a recipe for success – both in the kitchen and on YouTube! We got both, a delicious snack recipe and an entertaining piece of content.
Sejal Kumar has been killing it with her ‘1 Min Drama‘ series. This time she roped in a fellow creator with “prettiest smile and best vibes” – Tarini Shah! The short video showcases both women leaving their jobs to pursue different things in life. It’s a Passion Vs. Paisa situation where Sejal picks her dream of being a photographer and Tarini chooses to build her life by working towards being financially independent. They handle the conversation quite beautifully where both respect and hype each other’s choices.
Sejal also recently collaborated with the Rani herself. What happens when two gorgeous singers get together? Magic! These queens of melodies killed it with their rendition of the song ‘Kaisi Paheli.’ How soulful and powerful are their vocals?! We absolutely loved it!
Samsung has gone all out with their marketing for the all new Galaxy Z Flip6! The smartphone brand has collaborated with numerous creators and influencers to promote its newest gadget. Manav, Agasthya, Ankush, Sukriti, Dharna, Ritvi Shah, Kat Kristian, Dolly, Brinda, Muskaann Chopra, Karron a.k.a @theformaledit, Sukhmani, and Neha Bhandari have been flaunting their Samsung Galaxy Z Flip6 and its features across the Internet, resulting in a massive buzz for the brand.
Stay tuned to learn more about what’s happening within the creator-verse. See you next week!
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