9 ways Google uses AI in their products!

The development and use of artificial intelligence have made significant strides in recent years, and this technology holds great promise for people all over the world. Google’s main products, which every day assist billions of people, are already powered by AI. Our work in AI is focused on improving everyday experiences, whether it’s asking for movie times, locating the closest doctor, or finding better ways home.

“We’ve been developing AI for more than two decades. Some of our most popular products at Google — like Lens and Translate — were built entirely using artificial intelligence technologies like optical character recognition and machine learning. And countless other Google products now have AI built into them, and are far better and more helpful to billions of people as a result.”, wrote Google blog.

Many of these advancements are made possible as a result of the 2017 creation of the Transformer. On top of this architecture, Google can now create artificial intelligence language models (like BERT, PALM, MUM, and LaMDA), which are regarded as the forerunners of contemporary language models. These models can solve complex math word problems, respond to inquiries in foreign languages, and express their reasoning using chain of thought prompting.

Here are nine ways that Google now employs AI to improve the usefulness of our products.

Search

When Google was first established, most searches were conducted on computers found in households, libraries, or computer labs. Twenty-five years later, AI is enabling the use of new languages, new input methods (such as using your camera or even humming a song to search), and even multiple inputs at once. With the Google App, you can now simultaneously search for text and photos thanks to multi searches. So if you like a cool wallpaper pattern, all you have to do is take a picture, add some text, and search for that pattern on a shirt.

Maps

The AI behind Google Maps analyzes data to provide up-to-date information about traffic conditions and delays, sometimes helping you avoid a traffic jam altogether. It also automatically updates things like business hours and speed limits so you can see the latest information about your world every single day.

Pixel

In addition to facilitating verbal communication between speakers of six different languages in Interpreter Mode, AI enables your Pixel phone to rapidly translate between 21 languages in chat. It also makes it possible for Magic Eraser to eliminate unwanted elements from photographs.

Photos

People take a lot of pictures, however, having too many pictures makes it simple for memories to be forgotten. So, in order to help you search for photographs by what’s in them, they developed AI for Google Photos back in 2015. Additionally, recently added AI to Photos to make it easier for you to explore lost “Memories.”

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YouTube

In order to make films more accessible to a wider audience, including people who are deaf or hard of hearing, YouTube employs AI to automatically generate captions for videos.

Assistant

It can understand and answer in a way that simulates human conversation thanks to the Natural Language Processing (NLP) AI technology created for Assistant. As a result, it can parse the content of your inquiry to try to determine its meaning. In other words, artificial intelligence (AI) is what allows your phone, your home, your TV, or your car to comprehend what you mean when you ask, “Hey Google, where’s the closest dog park,” and to provide you with directions immediately.

Gmail

Autocomplete and spell check are two AI-powered services that we are all accustomed to using. However, if you’ve ever wondered why Gmail is less prone to spam than other email providers, look to artificial intelligence. Artificial intelligence (AI)-powered spam-filtering tools block close to 10 million spam emails per minute and stop more than 99.9% of spam, phishing attempts, and viruses from reaching your inbox.

Ads

Businesses of all sizes rely on Google Ads to attract customers and expand globally, and they make that process even simpler by using AI. To achieve their budget, for instance, advertisers can use Performance Max, where AI can automatically create and manage a highly effective ad campaign across all of Google’s domains after receiving their campaign goals and creative assets from them.

Cloud

Numerous Google Cloud solutions, such as DocAI for document processing, Contact Center AI for call center operations, Vertex Vision AI for video and image analysis, Translation Hub for translation in more than 100 languages at scale, and many others have AI built in that customers can customize for their particular needs.

The potential AI has to address some of the most pressing issues facing our planet, whether it is addressing the climate catastrophe, utilizing DeepMind AI’s efforts to save resources and cut down on energy use, or improving access to medical diagnoses.