In the ever-evolving landscape of influencer marketing, staying ahead of trends and understanding the preferences of the target audience is crucial. Ormax Media Pvt Ltd, the renowned research and consulting firm, introduced a groundbreaking tracking product called “Ormax Influencers India Loves” in the month of May. This innovative solution aims to revolutionise the way brands and marketers approach influencer campaigns in the Indian market. Based on consumer-generated measures of popularity, this tracking product helps in identifying the top players of the industry helping brands know the most ideal creator. The agency released a list of the top 10 most loved Influencers by Indians for the month of June.
Ormax Influencers India Loves leverages advanced data-driven insights based on real consumer responses to help establish a comprehensive understanding of the influencer landscape and the preferences of Indian audiences. The product combines extensive research, sophisticated analytics, and real-time monitoring to offer valuable information that can drive impactful influencer collaborations.
One of the key features of this tracking product is its ability to identify and track the popularity and impact of influencers across various social media platforms. By analysing various metrics not limited to only reach, engagement rates, and audience sentiment, the tracking products take into account actual consumer responses gained by conducting in-depth surveys covering more than 1000+ samples every month.
How can brands use OIIL?
The Ormax Influencers India Loves tracking product gives an in-depth audience sentiment towards influencers, allowing brands to understand the demographics, interests, and preferences of an influencer’s followers. Armed with this knowledge, marketers can tailor their messaging and content to align with the preferences of the influencer’s audience, resulting in more authentic and engaging collaborations.
The tracking product’s monthly lists will enable brands to measure the performance of their influencer campaigns on an ongoing basis. By tracking key performance indicators (KPIs) such as impressions, engagement, website traffic, and conversions, brands can optimise their campaigns in real-time and maximise their return on investment (ROI). The ability to adapt and adjust strategies based on real-time insights empowers brands to stay agile in the fast-paced world of influencer marketing.
Also Read: Bird Box Barcelona Takes Thriller to New Heights
Top Influencers for the Month of June
Carry Minati
Carry Minati, the Indian YouTuber and content creator has maintained his immense popularity over the years because of featuring commentary on trending topics, and internet culture. Climbing up the ladder, Carry bags the top spot on the list.
Bhuvan Bam
The multi-talented YouTuber, singer, songwriter, and comedian Bhuvan Bam is known for his YouTube channel BB Ki Vines. He has been ruling the hearts of Indians for some time now and stands proudly on the list.
Ashish Chanchlani
Ashish Chanchlani is an Indian YouTuber, actor, and social media influencer known for his comedy sketches and vlogs. He rose to fame through his YouTube channel titled “Ashish Chanchlani Vines,” where he creates and uploads humorous videos and has gained a loyal fanbase.
Sandeep Maheshwari
Sandeep Maheshwari’s inspirational talks and seminars not only motivate the youth but also hold a permanent spot in our Parent’s content consumption. His videos where he shares his life experiences and insights to motivate and empower individuals are invaluable treasures.
Jannat Zubair Rahmani
Jannat Zubair Rahmani is an Indian actress and model, who gained immense popularity on social media. She has established herself as one of the prominent personalities not only in the Indian entertainment industry but more importantly as an Influencer.
Mr Beast
MrBeast, whose real name is Jimmy Donaldson, is an American YouTuber, philanthropist, and entrepreneur. He gained widespread popularity for his extravagant and often charitable videos; his unimaginable acts of generosity has cemented his place on this list.
Technical Guruji
Technical Guruji AKA Gaurav Chaudhary holds a degree in Microelectronics from BITS Pilani, Rajasthan and thereby his insights on smartphones, gadgets, software, and emerging technologies are perceived as authentic by the people.
Tanmany Bhat
The ever-so-witty and the ever so humorous Tanmany Bhat makes a debut on the OIIL list in the month of June. A comic, a YouTuber, a Podcaster, an Entrepreneur and a Writer, Tanmay has captured the hearts of Indian audiences from all nooks and corners.
Dhruv Rathee
Dhruv Rathee’s political commentary and informative videos are the primary source of knowledge for many people. With his extensive research and unbiased opinions, Dhruv has managed to build a place of his own in the minds and hearts of the people.
Prajakta Koli
Another debutant for the month, Prajakta Koli AKA MostlySane has been expanding her niche with every passing day. A YouTuber, Content Creator, Actor and now an Author, Prajakta leaves no stone unturned to win the hearts of her audience and gains the much-deserved spot on the OIIL list.
As influencer marketing continues to play a pivotal role in the advertising and marketing strategies of brands across India, Ormax Influencers India Loves emerges as a powerful tool for harnessing the potential of influencers and maximising the impact of influencer campaigns. By combining data-driven insights with the expertise of Ormax Media, brands can now navigate the influencer landscape with confidence and achieve unparalleled success.
