LinkedIn Influencers, here’s an article you would want to ‘save for later!’ The platform is now offering sponsored articles and sponsored newsletters as additional options for brands to generate leads from their content on the platform. LinkedIn Influencers like Ankur Warikoo, Raj Shamani, Palak Rathi, Tejaswee Tripathy and Revant Himatsingka highly recommend leveraging these tools to expand their reach and engagement.
LinkedIn Reach📈
Over the past year, LinkedIn has seen a 47% increase in engagement with newsletters in the app. With LinkedIn newsletters experiencing notable growth in the app, it might be beneficial to explore enhancing your branding visibility among a broader audience. In January 2024, LinkedIn introduced sponsored articles, allowing brands to promote and restrict access to their published content within the app.
Now, you can utilize it as a wider lead generation tool, offering additional avenues to broaden your audience & gather more information for your outreach efforts. Furthermore, you can consider sponsoring existing newsletters & collaborating with well-known creators within the app to extend your brand visibility to a larger audience.
Also Read: Prajakta Koli Forays Into Ad Storytelling With A Romantic Story For Leverage Edu’s New Ad
Highlights By LinkedIn
LinkedIn stated, “Only newsletter articles authored by a company and part of an organic Company Page post can be sponsored. Member-authored newsletter articles can’t be sponsored but this capability will be available in a future release.”
According to LinkedIn, you can now use sponsored newsletters in brand awareness and engagement campaigns. Just create them through the “Content Library” in Campaign Manager and boost them to reach even more people.
What Is The Difference Between Sponsored Articles and Newsletter Articles?
Sponsored Articles can be used for emblem recognition, engagement, and lead-era campaigns. It allows the advertising of articles from concept leaders and Company Pages. Lead generation campaigns include a default “Unlock article” call-to-action button, establishing a lead shape inside the feed. Sponsored Newsletter Articles are limited to emblem awareness and engagement campaigns. They focus on recurring, serialised content material that individuals can subscribe to.
Did You Know?
There are now more than 184,000 newsletters being published in the app, indicating significant interest among LinkedIn users in receiving regular updates from individuals and pages on the platform.
Offerings/ Setbacks
Availability: The function is still being rolled out, so a few customers may not have gotten entry to it yet.
Authorship Restrictions: Currently, the best newsletter articles created by agencies and posted organically on Company Pages can be subsidized. Member-authored newsletters aren’t eligible for sponsorship yet, but LinkedIn plans to offer this feature in the future.
Campaign Objectives: Sponsored publication articles are currently best for brand awareness and engagement campaigns.
Promotion Methods: Companies can sponsor e-newsletter articles as single-image advertisements using the Content Library in Campaign Manager or boost them via Company Pages.
Promoted Tag: All backed articles and newsletters will show a “Promoted” tag to indicate paid content material.
P.S. The Content Library only shows the first post linking to a specific article or publication, filtering out duplicate posts.
With LinkedIn rolling out sponsored newsletters, brands now have a powerful new tool to boost engagement and reach. By integrating these newsletters into your marketing strategy, you can enhance your visibility on diverse media platforms. This approach allows you to connect with a broader audience and generate more leads.
Whether you are an influencer or not, start exploring this feature and make the most of your content on LinkedIn!
