Netflix’s journey in India began in 2016, and from then on it started tapping Indian resources. India has always had this crazed fervor for movies which benefits Netflix a lot. In 2018, Netflix released ‘Sacred Games’ which was India’s first original. On June 2, 2021, Netflix officially announced on its newsroom that “Mumbai will be home to Netflix’s first fully owned, live-action, full-service post-production facility globally” which will be fully operational by June 2022.
The facility will consist of 40 offline editing rooms, keeping in mind being flexible, and having a “collaborative inspiring environment for showrunners, directors, editors and sound designers to create their best work.” This will ensure the smooth functioning of the advanced media management work, and “will allow a seamless partnership with India’s post-production community.”
“We are deeply committed to India and have invested ₹3,000 crores in local programming over 2019 and 2020 to build a universe of Indian stories. This March, we announced our lineup of 41 titles featuring more variety and diversity – from the biggest films and series to gripping documentaries and reality, and ingenious comedy formats”, states Netflix on their newsroom.
Last year, Netflix launched NetFX, a cloud-based platform that “enables multiple Indian artists to work on VFX for titles globally.” To continue contributing to the Indian creative community, they are also “investing in the latest technologies and skill development through multiple certifications and training workshops in post-production, script writing and other aspects of creative production.” Netflix aims to keep improving the overall experience for their talent and industry partners and equip them with the best resources to tell authentic stories most engagingly. Believing this period to be a “golden age of entertainment in India”, they are focusing on creating the best content with “great stories” for netizens to consume.
