The Russian invasion of war in Ukraine started on the morning of 24 February 2022. It began when Putin announced a “special military operation” to “demilitarise and denazify” Ukraine. It has been ongoing since then and the civilians of the country are suffering without a fault. As a result, many other supporter companies have come up boycotting services in Russia. The latest one to do so is Netflix.
The other companies to curtail their operations in Russia are huge. The list of companies run across Tech, Entertainment, Finance, and Sports. Amazon, Apple, BMW, Ford, GM, Honda, Google, Microsoft, Spotify, Samsung, Snapchat, and Goldman Sachs are some of the big names which have stopped operations in Russia. The international soccer body FIFA has also banned Russia from this year’s World Cup.
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The OTT platform paused its operations in the country earlier. It halted work on four original series as a result of the ongoing invasion of Ukraine. And after the
Russian subscribers have lost access to streaming giant Netflix in the latest pullout of a Western company over the conflict in Ukraine. The Netflix site and apps were no longer available from Friday and a Netflix spokesperson confirmed that subscribers no longer had access, reported The Times of India.
Netflix’s take on Russia
“This is the fulfillment of the withdrawal from the Russian market” announced in March, a Netflix spokesperson told AFP. The US-based platform announced in early March that it was withdrawing from Russia after Moscow sent thousands of troops into pro-Western Ukraine.
The spokesperson said the company had waited until the end of the current billing cycle before cutting off customers. Netflix is one of the world’s leading streaming platforms. It had around 221.8 million subscribers at the end of 2021 but was a minor player in Russia.
The company said in an April letter to shareholders that it had lost 700,000 paid subscribers as a result of its withdrawal from Russia, blaming the pullout for its first global drop in subscribers in a decade.
