OYO Kya Baat kar rahe ho new ad campaign brand identity film moonshot agency devaiah bopanna tanmay bhat ritesh agarwal
When brands become self-aware, they end up resonating with the masses. For the first time, OYO, a multinational hospitality chain is tackling the stereotype that its hotels are mainly used by couples looking for some privacy. However, their new campaign ‘Kya Baat Kar Rahe Ho‘ aims to redefine this perception and highlight OYO as a provider of quality hospitality experiences for everyone!
The campaign introduces a guest experience through innovative features like quick check-in via the OYO app. To simplify finding and booking these premium properties, OYO has also added a new tag on its app.
OYO made the most apt decision by partnering with creative agency Moonshot, founded by Devaiah Bopanna and Tanmay Bhat. The campaign aims to transform those old and outdated perceptions, emphasising the brand’s commitment to offering premium experiences for friends, families, solo adventurers, and all types of travellers.
The video film starts with a young couple, Sunita and Rishabh, dining with Sunita’s parents and grandmother. When Sunita announces they’ve booked an OYO for the weekend getaway, her parents react with shock, humorously nodding to OYO’s old reputation as a “couples hotel.” As the story unfolds, Rishabh invites the whole family, heightening their surprise. The scene then shifts to a luxurious OYO hotel lobby, where the family is amazed by the premium services and elegant surroundings.
The ad film written by Tanmay Bhat, Devaiah Bopanna, Puneet Chadha, and Deep Joshi from Moonshot, is directed by Rahul Bharti and produced by Zuleikha Gupta from Sun City Studios.
The campaign creatively challenges old perceptions of OYO by highlighting its new emphasis on versatility. OYO now provides premium experiences for various types of travellers, including those on family vacations, weekend getaways with friends, solo ‘me time’ moments, or parties with friends.
Ritesh Agarwal, founder & CEO of OYO, stated, “We are excited to reintroduce our company-serviced hotels. Our goal is to provide a premium, reliable, and enjoyable stay for every type of traveler, and this campaign highlights our commitment to transforming perceptions and exceeding expectations.“
Devaiah Bopanna, co-founder of Moonshot also added, “Working on this campaign was a fantastic experience. We wanted to capture the surprise and delight of discovering the new OYO, and I hope we’ve done just that. The new OYO has something for everyone, and I hope this film helps convey that message.”
The brand launched a campaign for IPL 2024, where individuals could use the name of the company’s founder and CEO, Ritesh Agarwal, to enjoy complimentary accommodations at their hotels. So cool right?
Moreover, in 2022, the company released a hilarious campaign that portrayed a family driving away for a holiday. The child in the back gets fidgety and impatient, constantly asking “Assi Reach Gaye?” every few minutes, which causes a playful fuss throughout the journey.
OYO has been actively engaging in various advertising campaigns bringing its A-Game to the table and highlighting its actual brand identity, instead of undignified perceptions. Tell us which ad is your favourite amongst these in the comments below!
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