Pinterest Tastemade partnership first streaming TV show Deliciously Entertaining lifestyle and cooking guests creators host danni rose
The aesthetic pitstop for all trends and visual inspiration platform, Pinterest launched its first-ever streaming TV show, Deliciously Entertaining. It is developed and produced in partnership with modern media company Tastemade. The cooking and lifestyle series is available on the Tastemade streaming channel along with an actionable and shoppable experience on Pinterest.
Premiered on February 23, the show is now streaming with a new episode dropping every week. “Deliciously Entertaining” is one of Pinterest’s biggest original productions to date – aimed at whetting the appetite of users to engage with the image-sharing social platform. Hosted by fan-favorite cookbook author and internet personality, Danni Rose, this is a 10-episode series.
‘Deliciously Entertaining‘ will feature guests such as NSYNC fame Lance Bass, singer, actor and drag queen Trixie Mattel, social media personality Terrell Grice, floral design maven Maurice Harris, the most followed Pinterest influencer Joy Cho, actor and content creator Asia Jackson, and chef and media personality Kalisa Marie.
Inspired by Pinterest trends, Danni Rose invites food and design lovers over to cook, create and gather in each episode. Each guest brings over a unique ingredient — a “deeply personal food item” — to incorporate into the recipes. From bubbly brunches and backyard BBQs to game nights and dinner parties, host Danni and her guests will turn to Pinterest to plan DIY menus, create homemade decor and bring each gathering and theme to life.
“Pinterest is all about finding inspiration to then take action and expand your horizons. That’s exactly what ‘Deliciously Entertaining’ will encourage viewers to do,” said Nadine Zylstra, Global Head of Programming and Originals. “The concept is entirely inspired by Pinterest trends and the calendar moments that matter most to Pinners. We hope it will inspire people to try something new.”
Jay Holzer, Tastemade’s Head of Programming expressed how excited the channel is to partner with Pinterest to bring to life their first-ever streaming TV show. “In ‘Deliciously Entertaining’, we are bringing together the best of both of our platforms to help food and design lovers find inspiration; to cook, create, gather and try something new. And we’re thrilled to introduce the series and host, Danni Rose, to Tastemade streaming channel audiences across the globe” he said.
Within each 22-minute episode, viewers can scan an on-screen QR code which links to a Pinterest board. The board provides users with ‘shoppable Pins‘ to recreate elements of the show at home – all of the series’ recipes, DIY tutorials and more inspirational Pins connected to the episode theme.
Deliciously Entertaining will debut on Amazon Live for a special “shop the show” companion episode as a season finale celebration on June 21. Here host Danni Rose will further help viewers turn inspiration into action.
In each episode, Danni Rose invites a special guest over to cook. The guest brings over a unique ingredient—a deeply personal food item to incorporate into the recipes. Drawing on inspiration found on Pinterest, together they lead a fun DIY piece and each episode ends with a gathering of friends that reflects the episode theme. Check out the episodic breakdown on Pinterest’s official blog.
Pinterest has been investing in content in recent years and doubling down on its partnership endeavours, expanding its efforts with original programming. The show ‘Deliciously Entertaining‘ comes out of Pinterest’s strategic partnership with Tastemade, announced in June 2022.
They intend to produce new shows with talent from both the Tastemade and Pinterest creator communities. This first-of-its-kind, multi-million dollar, global collaboration took birth with the aim to scale creators, content series and live streaming on Pinterest.
‘Deliciously Entertaining‘ is available on Tastemade’s free, ad-supported streaming channel on multiple platforms. You can also stream the show on-demand in the Tastemade mobile and TV apps (and ad-free with Tastemade+). So, what are you waiting for? Go watch now to get all the food and design inspo you need!
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