Prime Video’s Mission Start Ab To Put New Founders In The Limelight

Prime Video has a massive repository of exclusive, engaging and entertaining content. It has been presenting its viewers with stellar series and movies ever since its inception. The video streaming giant has now partnered with the Office of the Principal Scientific Adviser (PSA) of the Government of India to create a unique original series: “Mission Start Ab.” With an immense value-addition proposition, the format of this show guarantees entertainment along with its motivating entrepreneurial spirit.

What To Expect

At the crux, this series will focus on some of the promising innovators from the country who will be subjected to a series of complicated challenges. It will capture their stories, where they came from, what did they wish to create and how did they build their business. They will have to cross complex roadblocks in order to scale their business and secure funding to grow their venture further. This original series is reported to be seven episodes long having three prominent investors who will mentor and test these entrepreneurs. The startup founders will work on creating innovative ‘Make In India’ solutions for the country’s socio-economic development. They will be put through intense exercises and simulations that will test their entrepreneurial, management, communication, and crisis management skills. The one audacious entrepreneur to come out victorious at the end of this journey will be the lucky one who will receive funding from the mentors that will further help boost their business. 

It’s giving Shark Tank but taking 10 handpicked grassroot ventures instead and exploring their journey. After the likes of BYJU’s, Swiggy, OYO Rooms, Dream11, Razorpay, and Ola Cabs, we could end up discovering the country’s next big unicorn!

The Startup Hub

As per a report by StartUpIndia, our country is home to the 3rd largest startup ecosystem in the world which is only expected to grow exponentially in the years to come. With a consistent annual growth of 12-15%, India has over 50,000 startups now out of which around 8,900 – 9,300 are technology-led startups with 2-3 tech startups being born every day. These create approximately 40,000 new jobs over the year, taking the total jobs in the start-up ecosystem to 1.6-1.7 lakh. Currently, there are over 26 states in the country that have “startup policies.” The series Mission Start Ab will put our country and its innovative minds on the global radar, widening the business scope of these ventures to international players. It furthers Prime Minister Narendra Modi’s ‘Make In India’ initiative.

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What The Key Stakeholders Have To Say

Chetan Krishnaswamy, Vice-President, Public Policy at Amazon India

Admiring the idea of the show, he says “Supporting and nurturing entrepreneurs has been one of Amazon’s focus areas in India. Over the years, we have taken a number of initiatives to propel India’s start-up ecosystem with programs such as Amazon Launchpad and Amazon Global Selling Propel Accelerator, among others. Today, we are excited to announce this Amazon Original show on Prime Video, in association with the Office of Principal Scientific Adviser, Government of India.”

Ajay Kumar Sood, Principal Scientific Adviser, Government of India

“Lauding the remarkable spirit of India’s grassroot innovators, I am delighted to announce Prime Video’s reality series Mission Start Ab. This captivating series will serve as a powerful platform, showcasing the inspiring stories of those driving social change through innovation.” expressed an optimistic Sood. He further claims that this entertaining series will offer immense learning opportunities while providing valuable insights into sustainable startup practices and attracting the right investors. 

Sushant Sreeram, Country Director Prime Video, India

Talking about this collaboration, he said “This is another milestone on the journey that started earlier this year with Amazon India signing the Letter of Engagement (LoE) with the Ministry of Information and Broadcasting (MIB) with an objective of contributing to the growth of India’s creative economy.”

Alia Bhatt, Actor, Entrepreneur, and Investor

The award-winning actress does a lot more than ruling the Indian Film Industry. When it comes to startups, she has been an angel investor in Nykaa (now a Unicorn), founded Ed A Mamma and funded StyleCracker and more. When asked about Mission Start Ab, she applauded the initiative saying “While there are many great ideas and ambitious young founders around us, it takes a special kind of determination to turn that idea into reality, build the right team, find the right mentors, raise funding, and create something out of nothing. I am expecting to see a lot of honesty and a lot of vulnerability.” She further believes this will have a far-reaching impact on the country’s growing start-up ecosystem.

If you’re an aspiring entrepreneur and wish to deep-dive into the world of early-age startups, there’s no way you can miss this masterclass of a series. You have to have Amazon Prime Video’s Mission Start Ab on your watchlist!