Zomato is back with yet another ultimate culinary experience to life at the Zomato Dining Carnival! This isn’t just another food festival; it’s a lively celebration where delicious flavours combine with the creativity of your favorite creator’s campaign. Imagine treating yourself to delicious meals while engaging in live interactions & experiencing unique culinary adventures. Whether you’re a passionate foodie or simply looking for a fun outing with your friends, family, or even solo, this carnival promises to be filled with good vibes & unforgettable moments!
The Zomato Dining Carnival is a promotional event that aims to enhance the dining experience for food lovers by offering significant discounts at numerous restaurants across various cities. To boost these offers, Zomato joined forces with content creators leveraging their internet presence to reach a wide audience. Let’s take a look at what Zomato has to serve!
Ruhee Dosani and her pals Aaron Kondru & Ajit Anshu sprinkle a dose of joy into the dining-out campaign with a series of playful, food-centric films! The fun kicks off on a football pitch, where Ruhee takes her shot at the goal—only for it to be heroically saved, which eventually turns into a cheeky ‘sev’ moment. Ruhee took us on a fun ride, showing that every meal can be an unforgettable experience with 50% off on dining bills.
Adding to Ruhee’s quirky vibe, Funcho spiced things up with their playful twist on food terms. From “hum hass ke” turning into “hummus,” “Paani Pi Ja” into “Pizza,” and “Sikh le” into “Seekh roll,” they made it clear that this carnival is a full-on foodie fest. Honestly, who needs a food guide when the biggest foodies Dhruv & Shyam are leading the way? Sounds like a plan, right?
Entourage Films has partnered once again with Zomato for Zomato Dining Carnival, with previous cinematic & storyline prowess, Zomato Gold Carnival. This campaign features renowned actors, Ahsaas Channa and Adarsh Gourav, celebrating the enjoyment of dining out through a series of fun and engaging films.
Directed by Sharat Katariya, known for his film Dum Laga Ke Haisha, the campaign cleverly connects everyday moments to enjoyable experiences. It features quirky scenarios, like “pass the ball” to “pasta bowl” that instantly connect Ahsaas & Adarsh to a craving for Pasta.
In another film, two bodybuilders are lifting weights and making exaggerated sounds like “Shuuuuu” and “Sheeee.” This prompts Ahsaas & Adarsh to exchange a knowing glance & shout “Sushi!” The scene then humorously transitions to a restaurant where the duo are enjoying sushi. This playful shift illustrates how everyday moments can unexpectedly lead to fun dining experiences, anytime, anywhere!
Director of Entourage Films, Sharat Katariya expressed, “The film beautifully reflects the joy and spontaneity that the Zomato Dining Carnival is all about, bringing the essence of the campaign to life. Ahsaas & Adarsh were the perfect fit to bring that quirk to life, their individual performances brought an extra layer of charm to the campaign. They fully embraced the playful nature we intended to capture and delivered it with exceptional flair.”
Harshil Dhawan, Creative Head of Zomato expressed his thoughts on how he came up with this campaign. He said, “When dining deals are so irresistible, every moment feels like a cue to make a plan! With the Zomato Dining Carnival in full swing, featuring over 8,000 restaurants and up to 50% off, we’ve turned spontaneous cravings into spontaneous plans. Our films hilariously capture how an epic dining deal can make you drop everything and head out for a feast, no matter where you are or what you are doing.”
“Working with Zomato, Harshil and team is always a pleasure, and collaborating with Ahsaas and Adarsh was an absolute joy. Sharat’s vision, approach and the team’s collective effort towards this campaign made it a true delight to produce,” Executive Producer of Entourage Films, Garima Arora added.
The Zomato Dining Carnival promises a fun & flavourful dining experience with exclusive deals and dishes, while creators add excitement by sharing their foodie adventures, making it even more tempting to explore and try new spots with 50% off in all deals!
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