Let’s be real, half the time, we don’t buy something because we need it. We buy it because it looks…
Be honest - how many times have you tried a random drink, skincare hack, or fashion trend just because you…
From making audiences laugh online to lighting up the big screen, Aditya Thakare is living a dream many creators aspire…
If you’ve been on the internet lately (and we know you have), you’ve probably noticed something: creator collabs in 2025…
India’s first Pop girl group in 23 years, W.i.S.H just dropped their highly anticipated debut album, Sweetburn. At a time…
Some stories don’t just get told, they stand tall, much like the spirit of a soldier standing tall at the…
If you’ve been on Instagram or YouTube in the last few years, chances are, you’ve seen Tarini Shah pop up…
There’s sibling love - and then there’s “we share a content calendar and a camera roll” love. Meet Gurleen &…
Big collabs. Viral drinks. Global beauty brand invites. India’s top digital creators have been breaking the internet - and the…
Gone are the days when all a creator needed was an iPhone and vibes. In 2025, the average Indian content…