Trends

The Mental Health Struggles of Creators in the Age of Virality

Going viral is every creator’s dream, until it actually happens. The rush of likes, comments, and followers feels like a…

3 months ago

The Evolution of Creator Merch: From Hoodies to High Fashion

Merch. Once upon a time, it meant a plain black hoodie with your favorite creator’s name slapped across the chest.…

3 months ago

The September Refresh: Content Routines, Grid Glow-Ups & Mindset Shifts

September feels like the unofficial “second new year.” Vacations are winding down, the festive season is just around the corner,…

3 months ago

Gen Z & The Mic Drop: Why Young Creators Are Driving India’s Podcasting Boom

If you thought Gen Z only had the attention span for 30-second Reels, think again. While short-form video may dominate…

3 months ago

Snackfluencers: Why Food Creators Are Becoming the New Lifestyle Gurus

Food content has always had a special place on our feeds. From sizzle shots to decadent chocolate pours, we’ve all…

3 months ago

The Rise of Poetry, Stand-Up & Spoken Word Online

Scroll through your feed and you’ll notice something, people aren’t just laughing at memes or vibing to music anymore. They’re…

3 months ago

From Matcha to Mrucha: Creators Turning Trends Into Brands

Be honest - how many times have you tried a random drink, skincare hack, or fashion trend just because you…

3 months ago

All About Music 2025 Is Here To Make The Most Of ‘Momentum’

All About Music, India’s premier B2B conference for the music industry, returns for its 9th edition this year. The conference…

4 months ago

Tarini Shah: Brand’s Gen-Z BFF or The Gen-Z IT girl?

If you’ve been on Instagram or YouTube in the last few years, chances are, you’ve seen Tarini Shah pop up…

4 months ago

All Eyes on the Feed: India’s Creator Highlights This Week

Big collabs. Viral drinks. Global beauty brand invites. India’s top digital creators have been breaking the internet - and the…

4 months ago