In the year 2025, lifestyle content creators have emerged as one of the most fundamental pillars of Public Relations in…
Chalchitra Originals is a new beginning for Mumbai-based content creators Vaibhav and Sorabh Munjal, better known for their YouTube channel…
YouTube and Oscars are all set to join hands in a historic agreement, which is expected to bring about a…
There is a subtle but profound transformation occurring in the digital space in India, which is being brought about by…
The YouTube 2025 India Wrap-Up is a glimpse into how the platform has developed into the country’s greatest cultural melting…
The day Nidhi Kumar and Mohak Malhotra watched the trailer for their wedding reality series, FoundNiMo The Shaadi Series, something…
India’s tourism culture is undergoing a dramatic shift, and creator driven travel trends are now at the center of this…
Creator brands are leading from the front in today's high-octane Indian D2C (Direct to Consumer) economy like never before. From…
From watching makeup tutorials to performing theatre and now writing, acting, and producing her own content - Prerana Das has…
If you’ve ever doom-scrolled at 2 a.m., deleted a post five minutes after uploading, or mentally drafted a comeback to…