There is a subtle but profound transformation occurring in the digital space in India, which is being brought about by…
The YouTube 2025 India Wrap-Up is a glimpse into how the platform has developed into the country’s greatest cultural melting…
Social media deinfluencing is the new go-to for creators. There was a time when scrolling through Instagram felt like wandering…
If there is one woman who can blend softness and savagery with perfect eyeliner, it is Parul Gulati. She works…
The day Nidhi Kumar and Mohak Malhotra watched the trailer for their wedding reality series, FoundNiMo The Shaadi Series, something…
Creator career counsellors are reshaping how young Indians make academic and professional choices. Today, these creator career counsellors are sometimes…
Creator brands are leading from the front in today's high-octane Indian D2C (Direct to Consumer) economy like never before. From…
When content creation started booming in India, long-form videos were rulling all platforms. However, in recent times, short-form videos are…
From watching makeup tutorials to performing theatre and now writing, acting, and producing her own content - Prerana Das has…
If you’ve ever doom-scrolled at 2 a.m., deleted a post five minutes after uploading, or mentally drafted a comeback to…