As we prep up to usher into the new year with some resolutions and learnings, brands are equally keen on setting the tone for festive vibes. The holiday season forms the playground for advertisers to showcase the best of the year for an annual celebration. To promote the holiday special edition of the products, sans doubt, influencer marketing paves the way for an effective communication and engagement activity with the consumers.
Reports suggest that 80% of consumers have purchased something via an influencer recommendation. This has led to the industry is buzzing with content creation led by influential creators and new avenues of brand promotion. Advertisers from each category find their fit in influencers as endorsers and share the brief accordingly.
Influencers ad content creators wrap their heads around and weave creativity for the content that suits the objectives of the brand and also consider their followers’ interests. Advertisers across categories join the bandwagon of influencer-led engagement leveraging the consumer sentiments of shopping and merry-making. We
We saw some viable influencer-brand collaborations this Christmas where Jack Daniels, Olay, Nykaa Fashion, and more brands aimed at creating awareness around the new launches.
Karron Dhingra & Jack Daniels India
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Juhi Godambe & Nykaa Fashion
Aakriti Rana & NNow for Sephora India
Kritika Khurana & PharmEasy
Komal Pandey & Olay
Shakti Yadav & Glenmorangie
Aashna Shroff and Daniel Wellington
