What Is Demure? Meaning Behind The Latest TikTok Trend

Have you come across the word “demure” popping up all over TikTok or other social media platforms lately? I am sure you did! It’s the latest trend that everyone’s talking about, but what does it actually mean? Let’s dive into the meaning behind this buzzworthy term and uncover why it’s taking over social media platforms including Instagram!

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What Does ‘Demure’ Really Mean?

The term “demure” is primarily used as an adjective to describe a person, typically a woman or girl, who exhibits a quiet, modest, polite, and reserved demeanor. While many people have heard the word for the first time, it has been stated for nearly seven centuries now.

Jools Lebron, the creator of the ‘very demure‘ and ‘very mindful‘ trend expressed that her intentions were of being playful and had nothing to do with the ‘trend’ but more of making a self-awareness & being confident statement! For Jools, “demure” is not just a saying but a lifestyle. It reflects her style & identity as a trans woman.

She also encourages others to define “demure” for themselves while being mindful and considerate of others.

How Did “Very Demure, Very Mindful” Start?

The ‘very demure very mindful’ catchphrase began from a reel where Jools spoke with the words “How to be demure at work.” She began, “See how I come to work. Very demure. I do my make-up. I lay my wig. I do a little braid. I do chee chee out. I do viral vanilla. Very demure, very mindful. Let’s not forget to be demure, divas.”

“You see how I do my makeup for work? Very demure. Very mindful,” Jools said in the August 5 video. “I don’t come to work with a green-cut crease. I don’t look like a clown when I go to work. I don’t do too much. I’m very mindful while I’m at work. You see how I look very presentable?“

“The way I came to the interview is the way I go to the job. A lot of you girls go to the interview looking like Marge Simpson and go to the job looking like Patty and Selma. Not demure. I’m very modest. I’m very mindful,” she added.

The video went viral just a few hours after it was posted, quickly catching attention for her no-nonsense facts and her ‘demure’ charm!

Hopping On The Trend ft. Khloe Kardashian, Penn Badgley, JLo & More

As the ‘demure’ trend officially took over the internet, not just influencers got in on the action— but big names like Khloe Kardashian, Penn Badgley, and Jennifer Lopez among others are embracing the craze too. With such star power behind it, this trend is quickly becoming the talk of the town, and it’s clear that everyone wants to be part of the latest internet sensation!

Who is Jools Lebron?

Known for her TikTok trend ‘demure,’ Jools is a makeup artist and content creator. Jools possesses a variety of skills, including wig-making, and she creates her own wigs. She has previously collaborated with Patrick Starr on a beauty campaign.

After gaining considerable recognition on demure video, she made her TV debut on Jimmy Kimmel Live, which was guest-hosted by RuPaul.

Being the talk of the town, Jools expresses, “Maybe you should make the videos because one day I was playing cashier and making videos on my break and now I’m flying across the country to host events, and I’m going to be able to finance the rest of my transition.”

Meme-ified Demure

While the trend has the positive and know-your-self-worth approach, there are also some hilarious takes of netizens comparing demure & brat and figuring out their personality trait!

Jools Lebron’s authenticity has skyrocketed her to social media stardom, proving that staying true to yourself is the ultimate formula for becoming a sensation and taking you places!