Indian content creators are changing the reality TV space at a rapid pace, filling a space that was previously occupied by actors and traditional TV celebrities. Today, influencers are not just a part of reality TV shows, but they are also a major draw.
This is all being driven by a change in audience behavior. They feel that they can relate more to a digital personality that they follow on a daily basis. Therefore, it is no surprise that popular reality shows such as Bigg Boss OTT and Shark Tank India are choosing influencers for their shows.
In this manner, reality TV is no longer just about traditional TV, but it is all about social media, where moments from reality TV shows are quickly becoming viral.
One good example is Elvish Yadav, who won Bigg Boss OTT Season 2. It is a testament to the power of online communities. Following this trend, Awez Darbar, Mridul Tiwari, and Tanya Mittal are some of the personalities associated with Bigg Boss 19. It is a testament to how flagship shows are heavily investing in influencer culture.
However, new shows are also adopting this trend. Manisha Rani and Lovekesh Kataria are some of the personalities associated with The 50. It is a show that thrives on online personalities and their potential to create engaging content.
These personalities are relatable and spontaneous and are constantly coming up with meme-worthy content. They are a good fit for the current entertainment scenario.
The emergence of Indian content creators is a major change in how stardom is defined. Reality shows in the past have been centered on actors and TV faces. However, in recent times, it is all about cultural capital – how influential and relevant a person is in the online space.
Additionally, OTT platforms and networks have started to come up with creator-driven content formats, especially in genres such as gaming, entrepreneurship, and social experiments. The influencers already have an established connection with the audience in these genres. They would be an excellent addition to this format.
As per voices from the industry, creators might be the talk of the town in the beginning, but in the end, it is going to be the conventional television personalities who take the final prize in the reality shows.
The presence of Indian content creators in the reality shows such as Bigg Boss 19 and The 50 is an indicator of the changing face of the entertainment industry. The influencers are not just part of the reality shows; they are changing the narrative and the definition of a reality television star.
As the line between the two genres of entertainment is blurring further, it is going to be a bright future for the Indian content creators in the reality TV space.
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