Influencer marketing, today, has emerged as a powerful strategy in the world of digital advertising. With their authentic voice and engaged followers, influencers have the ability to sway consumer opinions and purchasing decisions. Exchange4Media has hosted Impact Digital Influencer Awards every year for the past three years to celebrate the brands, agencies, and individuals behind great influencer-driven content.
And this year too it was back with its 3rd edition to honour the digital stars who killed it in 2023. Ever since influencer marketing has become a crucial part of every brand’s marketing strategies, it’s important to recognize the efforts of these creators. The Impact Digital Influencer Awards provide a comprehensive perspective on the ecosystem and the efforts that go into making it successful.
Held on January 31 at Taj Santacruz, Mumbai, the awards acknowledged the value created for both the associations and consumers. The best influencer marketing campaigns not only benefit the brand but also provide value to the audience in terms of useful information, entertainment, or inspiration. Recognizing this dual value is important in ensuring that the practice continues to evolve in a positive direction.
At the awards night, as many as 173 awards were given to 126 brands and 47 influencers in the presence of distinguished leaders. This year, the jury was chaired by Shivam Puri, Chief Executive Officer, Cipla Health Ltd. and it included some renowned names from the industry.
We were elated to watch some of our favourite influencers bag the coveted trophy at The Impact Digital Influencer Awards 2023. Let’s take you through the well-deserving winners:
Yashraj Mukhate | Influencer Of The Year
Funcho | Best Comic Influencer
Team Naach & Dharmik Samani | Best Dance Influencer
Sai Godbole (Winner), Antara Nandy (Runner Up) | Best Music Influencer
Smriti Khanna & Dimpi Sanghvi, (Winners), Akash Choudhary (Runner Up) | Best Lifestyle and Luxury Influencer
Ishita Khanna & Jainam Vora | Best Fashion Influencer
Prableen Kaur Bhomrah | Best Body Positivity Influencer
Nikhil Taneja | Best Motivational Speaker & Best Social Cause Influencer
Yashi Tank | Best Beauty Influencer
Krishnan Sharma & ShortsBreak (Winners), Yuvraj Dua (Runner Up) | Best Entertainment Influencer
Rajiv Makhni | Best Tech Influencer
Parul Gupta & Sanjyot Keer | Best Food Blogger/Influencer
Stay Fit with Ramya | Best Fitness Influencer
Reshi Magada | Best Rising Star Influencer
Kapil Kanpuriya | Best Regional Influencer (Runner-Up)
Ramakrishnan Balaji | Best Gender Inclusion and Diversity Influencer (Runner Up)
Dr. Pallavi Rao Chaturvedi (Winner), Arpita Pithava (Runner-Up) | Best Family/Parent Influencer
Simran Balar Jain & Dr. Sejal Jain (@glamprotocol) | Best Healthcare/Wellness Influencer
Well, isn’t that a stellar lineup of winners? The Impact Digital Influencer Awards 2023 truly recognizes the best in the business. Each influencer on this winners list is extremely well-deserving. Congratulations to all!
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