‘Yuvaa’ And ‘The Man Company’ Bring A New Season Of ‘Be A Man, Yaar’, With Nikhil Taneja

After the viral success of the first season of Yuvaa’s chat show on positive masculinity, ‘Be A Man, Yaar’, Nikhil Taneja launched the trailer for the second season on Thursday, July 4.

When It Began

It was in 2023 when Yuvaa – a popular GenZ-driven media organisation introduced India’s first chat show on positive masculinity called Be A Man, Yaar. The unique and heartfelt conversations with some of the popular men from showbiz, including Naseeruddin Shah, Karan Johar, Vicky Kaushal, and Zakir Khan, caught the attention of millions, starting the much-needed conversation around men, their emotions, and positive masculinity. Now, in association with The Man Company, a leading male grooming brand, Yuvaa is coming back with season two of ‘Be A Man, Yaar’, and this time, it is all about the ‘humanity’ behind masculinity.

Season 02

To celebrate men from different fields and backgrounds, the second season of ‘Be A Man, Yaar’ will witness Media Entrepreneur and Co-Founder of Yuvaa, Nikhil Taneja engaging in candid, honest, authentic conversations about what it means to be a boy, a man, and a human with some of the most iconic men of India: Javed Akhtar, Kartik Aaryan, Bhuvan Bam, Manish Malhotra, Rohan Bopanna, Dr Vikas Divyakirti, Gajraj Rao, Boman Irani, Imran Khan, Ankush Bahuguna, Viraj Ghelani, Aryan Pasha and Prateek Kuhad.

The trailer of the show launched 2 days ago on Yuvaa’s YouTube channel, and from 10th July, the show aims to delve deeper into the conversations around mental health, loneliness, male friendships, therapy, fatherhood, insecurities, and of course, healthy relationships with women.

Yuvaa x The Man Company

Yuvaa and The Man Company share a vision of redefining masculinity and fostering a culture of positive male identity. ‘Be A Man, Yaar’ aims to provide a platform for men to express their true selves, break free from societal stereotypes, and engage in meaningful dialogues that promote mental well-being and emotional health.

The Man Company, with its dedication to holistic grooming and personal development, complements this mission by encouraging men to lead lives of authenticity and compassion. Together, they strive to inspire a generation of confident, empathetic, and proud men to be themselves.

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From the MVPs

Expressing his thoughts behind bringing the second season of the critically acclaimed show ‘Be A Man, Yaar’, Nikhil Taneja said, “Season 1 of Be A Man, Yaar! got an enormous amount of love for creating a safe space on the internet for men in the entertainment industry to have vulnerable and authentic conversations. In Season 2, we have more men, more laughs, more love, more hugs and a lot more vulnerability by iconic men from entertainment to sports to fashion to education. Our guests reflect the diversity of our country and the many ways in which men can learn and be human. I’m thrilled that The Man Company partnered with us on the mission to make masculinity more wholesome.”

Hitesh Dhingra, Founder, and MD of The Man Company, also expressed excitement about the partnership, highlighting their shared mission of promoting positive masculinity, emphasizing their goal of encouraging men to embrace their individuality and lead with authenticity and compassion.

He said, “At The Man Company, we believe in empowering men to embrace their individuality and cultivate confidence inside and out through grooming and a constant dialogue that urges them to bring out the #GentlemanInYou. Our collaboration with ‘Be A Man, Yaar!’ aligns perfectly with our goal to redefine masculinity and inspire men to rise above stereotypes and lead with authenticity, compassion, and gentleness.“

Season 01’s Success

With a reach of over 150 million and mentions by over 450 celebrities and creators, the first season of ‘Be A Man, Yaar’ featured candid conversations with notable figures like Vicky Kaushal, Karan Johar, Zakir Khan, and Naseeruddin Shah, exploring the concept of positive masculinity. Starring some unconventional discussions, the show became the flag bearer for positive communication for men around, bringing out their vulnerable emotions for the world to understand what it truly means to be a man!

The extended unfiltered episodes will be available exclusively on Amazon Music.

Know The Mind Behind The Show

Nikhil Taneja is a Mumbai-based media entrepreneur known for his contribution to media, mental health and gender advocacy, and youth impact with passion. Co-founding Yuvaa, India’s first Gen Z-driven media organisation, Nikhil leads a movement of impact, collaborating with esteemed brands, non-profits, and policy entities to empower India’s youth through storytelling and community engagement.

His commitment to reshaping conversations about masculinity shines through his popular show, “Be A Man, Yaar,” fostering difficult conversations with influential figures like Karan Johar and Vicky Kaushal on mental health and positive masculinity. The show serves as a catalyst for important dialogues. Beyond creative pursuits, Nikhil advocates globally, serving on the Board of Directors for international non-profit Girl Rising and contributing to the Bill & Melinda Gates Foundation’s Goalkeepers initiative.

What Is Yuvaa?

Yuvaa is India’s first Gen-Z-driven youth media, insights, and impact organization. Yuvaa believes in making important things interesting for young people, and works with the world’s leading brands and non-profits like Meta, Amazon, Netflix, Spotify, IBM, Tinder, YouTube, UNICEF, Bill & Melinda Gates Foundation, Save the Children, and more, across verticals of research, content, social media, college activations and events. Yuvaa creates meaningful content online and starts meaningful conversations offline on urgent youth issues like mental health, gender, sexuality, misinformation, and many more.