Creative product placement is about more than just visibility, it's about crafting meaningful connections with consumers through clever and authentic…
Technological innovation seamlessly integrates applications and devices and this has been a hallmark of progress. The ability of applications to…
Mark Zuckerberg, the CEO of Meta Platforms (formerly Facebook), has become a familiar face in the realm of public apologies.…
Influencer marketing, today, has emerged as a powerful strategy in the world of digital advertising. With their authentic voice and…
In a recent blog post, Shashi Thakur, the Vice President and General Manager of Google Ads, revealed the integration of…
It's been a bad couple of days for TikTokers. Universal Music Group (UMG) has accused TikTok of "trying to build a…
With the world having moved to digital very rapidly, one would think that traditional methods of marketing and advertising might…
Art and artists have been celebrated for time immemorial, however, it has also been a niche understood and appreciated only…
After a series of 'massy' Indian movies, the film industry seems to be returning to core storytelling which also addresses…
Mentos, the brand known for its quirky advertising, has recently launched a new campaign featuring internet sensation Orry. The collaboration…