Ready for glowing skin this festive season? Soha reveals her latest obsession from PureSense which keeps her skin dewy, plump and hydrated for up to 72 hours!
Glamour and innovation come together as Soha Ali Khan partners with PureSense, an up-and-coming skincare brand from the house of Marico to bring a revolutionary product to life. Introducing the PureSense Watermelon Burst Glow Face Serum – a dermatologically and clinically tested serum designed to light up your skin this festive season with its unique moisture-lock technology and long-lasting hydration, delivering visible results in just 3 days*.
*Basis Clinical Study 2024
In an engaging digital film, Soha Ali Khan reveals the secret to her glowing skin: the pink, shimmer-infused face serum, beautifully packed in a stunning glass bottle. Enriched with the dual action of 2% hyaluronic acid and 100% real Watermelon extracts, this serum gives an instant hydration boost for that coveted ‘glass skin’ look. The Japanese rice extracts further team up with the key ingredients to ensure 72-hour skin hydration!
The film highlights Soha’s holistic approach to achieving glowing skin complete with her regular workouts, healthy eating habits and taking care of her skin while adapting to its ever-changing needs.
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Hear It From The Queen
Soha says, “As an artist, maintaining radiant and healthy skin is crucial, but true beauty comes from taking care of oneself both physically and emotionally. The Watermelon Burst Glow Serum by PureSense is my go-to solution for days when my skin needs a quick, natural glow. It not only provides intense hydration but also enhances my natural glow, allowing my skin to breathe and shine without heavy makeup.” She further adds, “PureSense has something to offer for everyone based on their needs – whether it’s bright, glowing, revived or clear skin.”
More Serums Coming Your Way!
As part of their new campaign, ‘P.S. I Love Your Skin,’ PureSense expands its viral Watermelon Burst Glow Face Serum line with three additional serums, each targeting specific skin concerns:
- Grapefruit Squeeze Radiance Face Serum with 15% Niacinamide, Vitamin C & Glutathione Complex | to Brighten and illuminate the skin.
- Rosehip Revive Face Serum with 0.3% Retinol | To Reduce fine lines and wrinkles caused by aging.
- Guava Groove Acne Clarifying Face Serum with 2% Salicylic Acid | To fight blemishes and control excess oil.
PureSense is on a mission to redefine beauty standards by creating delightful & effective skincare products that are proudly made in India. Using nature’s finest ingredients like real fruit extracts combined with proven actives, PureSense offers powerful solutions for glowing, healthy skin. These clinically tested serums are just the beginning of the brand’s bold move to challenge the dominance of expensive skincare products, making premium skincare accessible to all.
“Our goal is to empower people with products that delight the senses and deliver glowing results,” says Garima Dikshit, Business Head, PureSense, Marico Limited. “By using ethically sourced ingredients and innovative in-house formulations, we’re making high-quality skincare available to everyone – without compromising on performance,” added Garima.
Catch the digital film on PureSense’s Instagram handle @puresenseworld. Experience the newest PureSense Face Serums on their website – https://puresense.co.in/ and major e-tailers like Amazon, Flipkart, Myntra and Nykaa – your glow is just a click away!
About PureSense:
PureSense is a premium personal care brand from the House of Marico Limited, creating effective formulas powered by the dual action of 100% real fruit extracts and proven actives to not only protect and nourish skin based on its ever-changing needs but to also delight your senses. Their expertly curated blends of nature and science are designed to help you glow from the inside out.
