Makeup enthusiasts know how big this collaboration is! In an epic ‘east meets west‘ phenomenon, Katrina Kaif and Huda Kattan came together to talk about all things beauty – makeup, brands, running a business, and a lot more! The two powerhouses delved into the impact of makeup on their personal and professional lives. They discussed their shared experiences in the beauty industry and the pressures of conforming to unrealistic standards imposed by society.
Katrina Kaif launched Kay Beauty in partnership with Nykaa in 2019. Huda Kattan, the OG global beauty influencer, birthed the massive Huda Beauty empire. This Kay x Huda collaboration was the best thing to happen to beauty and makeup lovers. The beauty moguls had a heartfelt conversation about their journeys and purpose. They both admire each other as individuals and the businesses they have built.
The Meet-Cute
The two women truly believe in challenging beauty norms and encouraging people to express themselves freely. Huda mentioned that she is obsessed with Katrina! “She’s so talented, and the way she’s built Kay Beauty with such a strong sense of identity is just incredible. She knows exactly who she is as an entrepreneur, and it shows in everything she does. I’m excited for our communities to come together and share our love for beauty,” said Huda in an interview with Khaleej Times.
Katrina and Huda share their business insights – they break down the process of creating a product from scratch, the R&D behind it, bringing it into the market and running campaigns for it. They also discuss the impact of influencer marketing on their business. With over a decade into the beauty world, what’s the next big goal for Huda Beauty? “Now, we’re playing in the complexion game,” revealed Huda. Katrina appreciates her as ‘complexion i.e. foundation’ is the most difficult to get right. She believes it is “the ultimate test for a makeup brand.”
Playing Makeup Together
The cherry on top was when they both made each other try their newest products! Katrina applied the Hydra Creme Lipstick in the shade Panache and her famous Liquid Illuminating Highlighter x Creme Blush (Sweetheart Pink) combo on Huda. Both of which, got the Huda seal of approval!
Next, Kattan tried her popular ‘Easy Bake technique‘ on Katrina. She started by mixing her Faux Filter Color Corrector (Cherry Blossom) with her Concealer and finished it with the Easy Bake Setting Powder. Both beauty moguls truly appreciated each other’s products and showered us with a lot more fun content that we just can’t get enough of!
It’s Kay To Be The One Of The Best
While we’ve seen quite a few celebrity and influencer-led brands launch, Kay Beauty has definitely hit the right cords with its range of products. What began as a form of self-expression for Katrina, turned into a passion project called Kay Beauty.
As a model and actress, she would keenly observe the makeup artists’ techniques and ask questions about them. These learnings proved to be very helpful to eventually start her own business.
This Kay x Huda association also represents an important milestone for Kay Beauty, which has just launched in the GCC. Katrina is taking her brand to the world, as she should! Beauty enthusiasts around the globe are wishing for her brand to launch in international markets too.
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A Collab Loved By The Internet
Beauty lovers and netizens, in general, had a jaw-drop moment when Katrina’s Kay Beauty dropped the biggest collab in the Indian beauty industry recently. Getting Huda Kattan to sit down and chat about their businesses is a terrific milestone in itself. Katrina has cracked the game and the beauty industry!
From her husband and prolific actor Vicky Kaushal‘s adorable comment to her friends in the industry lauding her to fans of the brand – the comments section of every post is just filled with love for the actress-entrepreneur’s achievements. Fans are calling Katrina the ultimate marketing genius!
When The Beauty Community Comes Together
Beauty creator and mom-to-be Debasree wrote, “It’s like two of my favourite worlds just collided!!! 😍🤯🤯“ A user commented, “The two most successful ladies are fixing each other’s crown and patting the back of each other so friendly this is.” A fan said, “Our Beautiful Boss Lady is Shining Globally & howwww🔥 keep going keep going @katrinakaif ❤️“
The YouTube comments are super cute too! One user wrote, “So proud of Katrina!! From launching her own brand to collaborating with others she’s so inspiring and sweet !❤️” Another said, “So proud of an Indian homegrown brand doing so well and her products are actually good! She’s a perfectionist for a reason ✨“ A third user stated it perfectly, “I love seeing brown women lift each other up instead of tearing each other down. This is what we need more of”.
Women supporting women is the most beautiful trope. Kay Beauty x Huda Beauty was such a wholesome cross-cultural celebration of beauty. It is heartwarming to see two huge brands in the same industry come together and support each other rather than solely competing. Big ups to Katrina and Huda for being so passionate about what they do and we can’t wait to see more entrepreneurs and brands to take inspiration from them!
