Some imprisonments break you, while some make you tougher. One realizes the value of freedom only when one is locked up. Harping on the insight, ALTBalaji & MX Player announced the launch of Lock Upp: Badass Jail, Atyaachari Khel. It’s a reality show that the streaming giants have claimed to be the biggest and the most fearless one.
16 controversial celebrities will be put together in a lock-up for months and will be stripped of their amenities. Meanwhile, Kangana Ranaut will step in as a fiery host of the show. Lock Upp promises to be an engaging captive reality show with all the ingredients that will keep you glued to your seat.
ALTBalaji Group COO Zulfiqar Khan also announced that ALTBalaji will also introduce the world’s first fantasy metaverse game based on the reality show. Additionally, the game will be introduced with Lock Upp where the audiences can play real and win real.
Kangana Ranaut quipped: “I am thrilled and excited for foraying into the OTT with such a unique and brilliant concept. The scale and reach of both ALTBalaji and MX Player are massive. I am sure this show will give me a great opportunity to get in touch with my fans and entertain them as the host of Lock Upp.
I want to thank the boss lady Ekta for always being by my side, she has always been someone I admire and respect a lot. I am glad that she is there with me for my OTT debut as well. To all my fans out there, get ready for the most FEARLESS show ever!”
Speaking about launching Lock Upp, Ekta R. Kapoor, shares: “I am glad to announce India’s biggest & the most fearless reality show Lock Upp hosted by the powerhouse of talent Kangana Ranaut. Kangana has been a very dear friend, I am glad to support and congratulate her on her first digital debut.
Also Read: Nikitin Dheer, Mahie Gill-starrer MX Original ‘Raktanchal 2’ trailer unveiled
The concept of the show is brilliant. And, I am sure that it will captivate the viewers and set a new standard for reality shows. I am also glad that MX Player has partnered with ALTBalaji. I wish the team the very best and I am sure they will create history with Lock Upp and that it will be a roaring success!”
Karan Bedi, CEO – MX Media added saying, “Lock Upp is yet another step in disrupting the Indian entertainment ecosystem. As it is designed as a digital-first non-fiction offering that will release on a scale that is unprecedented for India. We are excited to collaborate with ALTBalaji and with one of India’s finest actors – Kangana Ranaut.”
Speaking about the game, Zulfiqar Khan, COO – Group ALTBalaji shares, “ALTBalaji is proud to be the first in the world to launch a metaverse game that is based on a reality show. Gaming enthusiasts around the world can explore this fantastic world that we are creating with elements of blockchain and NFTs. It is going to be a very exciting release and will introduce the viewers to the dynamic world of Lock Upp.”
ALTBalaji and MX Player will live stream this show 24×7 on their respective platforms. It will have the audiences interact directly with the contestants. The audiences will be empowered to punish or award their chosen contestants and even play ‘Khabri’ to some of them.
Also gracing the press conference were ALTBalaji Group COO – Zulfiqar Khan, Nikhil Gandhi – COO, MX Media, and Mansi Shrivastav, SVP and Head – Content Acquisitions, MX Player.
Produced by Endemol Shine India, the show premiers on ALTBalaji & MX Player from 27th February 2022.
