Ever walked through a neighborhood and felt that it just needed a splash of colour? Well, Asian Paints NeoBharat is here to change that with their amazing initiative, “Pragati Ke Rang.” This series is all about connecting with talented creators who are on a mission to transform their communities. Pragati Ke Rang isn’t just about painting; it’s about inspiring creativity, and creating spaces where everyone feels at ‘home’. Join us as we explore this heartwarming journey of change, where every brushstroke tells a story of hope & transformation!
About ‘Pragati Ke Rang’
Asian Paints, a leading name in paint & décor committed to enriching homes & lives across India, proudly presents ‘Pragati Ke Rang’. This is a content series that captures the spirit of progress through the lens of NeoBharat Latex Paint. It shines a spotlight on inspiring YouTube creators & individuals from small towns, showcasing their transformative journeys toward a brighter tomorrow.
‘Pragati Ke Rang’ not only celebrates personal growth but also highlights the positive impact of NeoBharat Latex Paint in rural India. Through these visionary stories, Asian Paints aims to connect with rural communities & show how these regions are vital contributors to the nation’s development.
Asian Paints ‘Pragati Ke Rang’ Presents…
Featuring inspiring stories, YouTube creators who hail from small towns & have massive social media following through their inspirational content & stories. The first episode showcases fitness creator Ankit Baiyanpuria, who is also a recipient of the National Creators Award. He enhances a local ‘Bajrang Akhada‘ using Latex Paints, adding colourful murals, reflecting aspirations & goals of young wrestlers.
The second episode showcases Rajesh Rawani, famously known as R Rajesh Vlogs, a truck driver from Jharkhand & a YouTuber sensation. He strengthens a beloved dhaba on NH-33, serving as a symbol of comfort. The dhaba now features murals celebrating the important contributions of truck drivers to nations’ development.
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Creators such as Ankit Baiyanpuria & Rajesh Rawani have highlighted their journeys while also celebrating their communities. They’ve shown that real progress begins in India’s small towns and villages.
Industry Expert’s Take
According to Realty+ Magazine, MD of Asian Paints, Amit Syngle expresses, “At Asian Paints, we are dedicated to fostering growth & progress across India. Our value-offering, Asian Paints NeoBharat has been an ode to the millions of Indians who are in pursuit of a better life. With NeoBharat we expanded our footprint wider & democratized the category further.
Our new content series, ‘Asian Paints Pragati Ke Rang,’ highlights the inspiring journeys of individuals from small towns who are shaping their futures & adding to the progress of India. This vision closely aligns with NeoBharat, our Latex Paint designed to offer an affordable solution for creating beautiful homes & spaces.
Through these compelling stories, we hope to spark aspirations by bringing alive these inspiring stories of India. Our goal is to turn every space into a symbol of progress, empowering people & communities throughout the country.”
Additionally, Pragati Ke Rang was created in partnership with Monk Entertainment & Next Narrative.
CEO and Co-founder of Monk Entertainment, Viraj Sheth expressed his enthusiasm stating, “We are thrilled to partner with Asian Paints on such a meaningful project. ‘Pragati Ke Rang’ is not just a show but a movement that reflects our shared commitment to creating content that drives real change.
By collaborating with these creators who connect deeply with rural audiences, we’re able to bring stories that inspire & uplift while also showcasing the superior quality of Asian Paints NeoBharat.”
Adding to this, Mohit Jagtiani, Founder of Next Narrative, said, “YouTube serves as an inclusive platform where creators can connect with their audiences in an impactful way. This rural content IP is about creating a show for Asian Paints from the ground up while transforming rural communities in India. We are honoured to be part of this journey, contributing to meaningful progress, and promoting authentic connections.”
Upcoming Episodes
According to BuzzInContent, the upcoming episodes feature Santosh Jadhav a.k.a @indianfarmer from Maharashtra, and Harsha Sai from Telangana, continuing the celebration of small-town progress & community advancement in India.
While the upcoming episodes sound exciting, don’t forget to watch Ankit Baiyanpuria & Rajesh Rawani’s episodes LIVE on Asian Paints’ YouTube channel.
