Leading brands are proactively moving towards sustainability as environmental issues gain in importance by integrating eco-friendly practises into every aspect of their business. Many businesses are establishing challenging targets for decreasing their carbon footprint and are looking into fresh, creative approaches to become more sustainable.
This entails making investments in renewable energy, creating sustainable supply chains, and implementing recycling and repurposing programmes to cut waste. By putting sustainability first, these companies not only help the environment, but also build their reputation and attract more environmentally concerned customers. Future corporate operations are about to undergo a change as the push towards sustainability picks up speed.
As many brands are making a way to greener environment promotion now, here are some of them making a significant difference and making each footprint count.
Apple
The phone brand has decided to make all devices carbon-neutral. Apple has revealed advancements towards its ambitious plan to make every device carbon neutral by 2030, including a new framework for communicating the latest iPhone, iPad, MacBook Air, and Apple Watch models’ reduced climate impact.
Additionally, the firm is introducing new collaborations for community engagement and innovative climate solutions. Customers are encouraged to learn more and take action through newly curated collections and specially designed activities available across Apple platforms.
Even while the company’s revenue increased by more than 68 percent between 2015 and 2018, Apple has reduced its overall carbon footprint by more than 45 percent. More than 28 million metric tonnes of carbon were saved by the company’s vast environmental initiatives last year.
The company carried out in-depth assessments to find out how much of each of these goods’ manufacture was carried out using clean energy, as well as how the increased usage of recycled materials is reducing each device’s climate effect.
“Apple is also partnering with World Wildlife Fund (WWF) on a new initiative called the Nature-Based Solutions (NbS) Origination Platform, which aims to showcase a new model of scaling up, aligning, and mobilising public and private investments for high-quality nature-based solutions under an integrated landscape approach.”, Apple announced before Earth Day 2023.
Garnier
This famous French cosmetics brand is trying not to leave any stone unturned when it comes to make planet green.
In partnership with Plastics for Change, a social enterprise founded with the goal of using plastic waste as a resource for addressing social issues, Garnier strengthened its dedication to environmental protection in 2022 by funding a specialised plastic waste collection centre in Chennai, India. with a goal of gathering 2,000 tonnes of plastic for the ocean. This centre aimed to improve the lives of 2000 residents of the area in its first year. In European markets, the recognisable Ultra Doux collection of haircare products from Garnier now comes in packaging made from the plastic that was collected. For the first time ever, Ultra Doux bottles are constructed entirely from recycled plastic, 30% of which will end up in the ocean.
Garnier will install plastic collection kiosks at 20 important sites in Mumbai, Chennai, and Delhi to make collection services accessible to everyone and to promote their #OneGreenStep campaign. In addition, Garnier has agreements with eCommerce partners Myntra and Amazon under which it will recycle two plastic bottles through Plastics for Change for each Garnier product purchased on these websites.
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Samsung
Another big brand, working towards the most sustainable environment each time as when the gadget brands make something, and sell it, it leaves a carbon footprint behind- in the process of them making it, us using it and then disposing it off. To take a step towards making the carbon footprint low, they are constantly working towards it.
The environmental strategy for Samsung Electronics to attain net zero carbon emissions by 2050 was unveiled in 2022.
Samsung has increased the usage of recycled materials in plastic components for its products as part of these environmental initiatives. Samsung plans to use 50% recycled materials in its plastic components by 2030 and 100% recycled materials in all of its plastic components by 2050.
“The level of carbon emissions from the SolarCell Remote, from production to disposal, is roughly one-third of that of the manufacturing of disposable batteries1,” said JongKeun Lee from H/W Platform Lab. “By eliminating the need for disposable batteries, not only are fewer resources consumed but carbon emissions are lowered by manufacturing fewer batteries over time.”
With perspectives from JongKeun Lee of H/W Platform Lab and HyunJoo Kim of Mecha Solution Lab, Samsung Newsroom is examining how this environmentally conscious product has developed since its initial release in 2021 as it marks its third anniversary. Samsung’s SolarCell Remote is a prime example of Samsung’s commitment to the environment.
Bira
In honour of Earth Day 2023, Bira 91, the famous announced that its brewery in Mysuru is the first Net Zero brewery in India. This achievement demonstrates Bira 91’s commitment to sustainability as it works to achieve its “Mission To Zero” objective of being India’s first Net-Zero beer company by 2025. Bira 91’s dramatically reduced Scope 1 and Scope 2 emissions to reach this milestone by implementing an ambitious, 360-degree action plan to reduce energy use at its largest brewery in Mysuru and switch to a 100 percent clean, renewable energy source.
Speaking of the milestone, Ankur Jain, founder and CEO, B9 Beverages, said, “At Bira 91, we believe that beer can be even more flavorful if produced in sync with nature. We embarked on the Net-Zero journey a few years back and I am extremely proud that Mysuru Brewery has set a major milestone by becoming India’s first Net-Zero brewery. The Mission to Zero is perhaps the most important work that our company is doing. With a significant manufacturing footprint in India, we feel that we have the responsibility and opportunity to be stewards in the area of carbon neutrality and inspire all manufacturing companies in India to achieve Net Zero.”
By increasing the automation and efficiency of its manufacturing processes, Bira 91’s Mission to Zero has been focused on lowering the energy consumption in its breweries. Solar, wind, hydroelectricity, and other clean energy sources are now used to produce all of the electricity. Since FY2021, the brewery has reduced its Scope 1 and Scope 2 carbon emissions by an astounding 5000 tonnes. Additionally, the plant has made great progress in water conservation, saving a remarkable 31 million litres of water, or more than 120 million glasses.
The way to sustanibility is a long way to go, but you’ve to start off somewhere. These are some brands that are taking a step towards sustainibility and there are more. Do tell us which one is your favourite and what are they doing towards a greener tommorow.
