As the festive season kickstarts, the excitement to dress up and celebrate is palpable. This year, we decided to make a list of homegrown brands that are grabbing our attention with their fabulous work. With a focus on quality, craftsmanship, and unique styles, these local labels offer something for everyone. Here are five standout brands that are sure to add a spark to your celebrations.
1. 5feet11: A Revolution in Gender-Fluid Fashion
What Sets Them Apart:
At 5feet11, the fashion philosophy is simple: Fashion for everyone. If you’ve been on the lookout for clothing that transcends traditional gender norms, this brand is your go-to destination.
Why Shop Here?
- Inclusive Designs: Whether you identify as male, female, or non-binary, 5feet11 offers a range of clothing that fits all.
- Affordable and Comfortable: Premium quality doesn’t have to break the bank. At 5feet11, you can shop for fashion-forward pieces that are both budget-friendly and comfortable.
- Made in India: With its production unit based in Delhi, the brand takes pride in being fully homegrown. By shopping here, you’re supporting local artisans and the Indian economy.
What to Look For:
Look out for their new festive collection, which promises to bring a pop of colour and a fresh sense of style to your celebrations.
2. The Quirky Naari: Add a Splash of Fun to Your Wardrobe
What Sets Them Apart:
If your fashion mantra is “quirkiness above all,” The Quirky Naari by Malvica Saxena is your perfect match. This brand specialises in offering quirky, customizable footwear and apparel.
Why Shop Here?
- Customization: Unique and personalised, The Quirky Naari offers customization that ensures your festive shoes or apparel are one-of-a-kind.
- Instant Fame: After a memorable appearance on Shark Tank India, the brand has garnered significant attention, making it a trendy choice this season.
- Themed Collections: From Harry Potter to Frida Kahlo, the brand offers a wide range of themes that can make your festive season more fun.
What to Look For:
Their bridal footwear range and festive kolhapuris are show-stealers. If you’re looking to make a statement this season, you know where to shop!
Also Read: 5 Fashion Takeaways from Parineeti and Raghav’s Beautiful Wedding!
3. ReCharkha: The Eco-Social Tribe
What Sets Them Apart:
ReCharkha is an eco-social brand with a mission to reduce waste and empower rural communities. They take waste materials like plastic bags and transform them into stylish, functional products.
Why Shop Here?
- Sustainability: Every purchase you make contributes to a cleaner planet.
- Unique Gifts: Looking for unique festive gifts? Their range of upcycled products like totes, wallets, and home décor items make for thoughtful presents.
- Community Empowerment: Your purchase directly supports artisans and the underprivileged, adding to the spirit of giving during the festive season.
What to Look For:
Don’t miss their range of upcycled handbags and accessories that perfectly marry fashion with responsibility.
4. The Indian Ethnic Co.: A Celebration of Tradition
What Sets Them Apart:
The Indian Ethnic Co. brings the richness of Indian fabrics and craftsmanship to the forefront. They offer a wide variety of traditional wear, including sarees, lehengas, and kurtas.
Why Shop Here This Festive Season:
- Authenticity: Their focus on traditional Indian crafts like handlooms and block prints sets them apart.
- Versatility: With a variety of clothing options, you can find something for every occasion—be it Diwali, Dussehra, or a family wedding.
- Quality: The brand does not compromise on quality, ensuring that you look your best during the festivities.
What to Look For:
Their new festive collection of sarees and lehengas is something to keep an eye on. The intricate embroidery and exquisite fabrics promise to make you the centre of attention.
5. Kalankit: Timeless Elegance, Modern Sensibilities
What Sets Them Apart:
Kalankit believes in bringing a contemporary twist to classic Indian wear. Their designs are a fusion of modern styles and traditional Indian motifs.
Why Shop Here?
- Innovation: If you’re looking for something that stands out yet retains its Indian essence, Kalankit offers innovative designs.
- Wide Range: From men’s kurtas to women’s dresses, their collection spans a broad spectrum of quirky stuff, especially, designed shoes and jackets.
- Affordable Luxury: Kalankit focuses on offering luxury at prices that don’t break the bank.
What to Look For:
Watch out for their festive fusion range that combines contemporary cuts with traditional embroidery, perfect for a modern yet culturally rooted celebration.
Why Homegrown Brands?
Supporting homegrown brands not only fuels local economies but also adds a unique flair to your festive wardrobe. 5feet11 and The Quirky Naari each offer a fresh and innovative approach to fashion, making them perfect choices for your celebrations this year.
With ReCharkha, The Indian Ethnic Co., and Kalankit added to your shopping list, you’re more than ready for the festive season ahead. These brands offer an amalgam of style, tradition, and social responsibility, making them the perfect choice to add sparkle to your celebrations. Happy Shopping!
