A strong marketing taps into the blowing winds and moulds its strategy accordingly. In a tactical move to capitalise on the surging popularity of spiritual tourism in India, Cleartrip has announced the launch of its latest venture, Darshan Destinations. This initiative coincides with the inauguration of the Ram Mandir in Ayodhya, signalling a potential surge in travel bookings across the nation.
Facilitating Senior Citizens’ Pilgrimage
As part of its commitment to the nationwide festivity, Cleartrip is extending a generous offering of 1,008 complimentary flight tickets exclusively for senior citizens, facilitating their pilgrimage to Ayodhya. This unique opportunity is not limited to Cleartrip alone, as the same offer will be accessible through the Flipkart Travel platform as well since Flipkart is its parent company.
Special Fares to Spiritual Destinations
Under the umbrella of Darshan Destinations, Cleartrip is introducing special fares on flights, hotels, and buses to various religious destinations. Travellers can benefit from a 20% discount on bus, hotel, and flight bookings, covering revered spiritual locations such as Ayodhya, Madurai, Tirupati, Amritsar, Bhopal, Shirdi, Bodhgaya, Kochi, and Katra (Jammu). This initiative is poised to evolve, presenting devotees with discounted fares across diverse travel segments.
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Shift in Traveler Preferences
The surge in spiritual tourism, catalysed by the festivities in Ayodhya, indicates a substantial shift in traveller preferences. Cleartrip and Flipkart Travel have reported an exceptional 1500% increase in searches for Ayodhya across their platforms.
Customer-Centric Initiatives
This offering by Cleartrip reflects their commitment to meeting the diverse needs of customers. This will allow a large number of devotees to experience the Divine Destinations and easily fulfil their travel aspirations with the belief of Cleartrip. This stellar move reinforces Cleartrip and Flipkart’s dedication to blending affordability, accessibility, and a superior travel experience for users across the board.
Company Background and Strategic Position
Launched in July 2006, Cleartrip, now a Flipkart company since April 2021, has solidified its position as India’s fastest-growing online travel technology company. As evidenced by a study conducted by VIDEC, Cleartrip recently emerged as the second-largest online travel agency (OTA) player in the market. This consolidation with Flipkart underscores the company’s strategic alignment within the e-commerce landscape.
Tradition and Modernity in Travel
The introduction of Darshan Destinations not only responds to the heightened interest in spiritual tourism but also reflects Cleartrip and Flipkart Travel’s dedication to blending tradition with modernity in the realm of travel for diverse segments of the population.
Cleartrip’s venture into spiritual tourism with Darshan Destinations, coupled with its commitment to customer-centric initiatives, signals a forward-looking approach in the travel industry. The initiative not only taps into the growing interest in spiritual journeys but also showcases a harmonious blend of tradition and modernity, making travel experiences more accessible and meaningful for a diverse range of travellers.
