On June 9, 2024, Narendra Modi took the oath of office for his third consecutive term as Prime Minister of India in a grand ceremony at the Rashtrapati Bhavan. Among the distinguished guests at the oath taking ceremony were nearly 40 prominent content creators, reflecting the growing influence of the digital creator community in Indian society.
Prime Minister Narendra Modi, alongside 35 Cabinet Ministers, 36 Ministers of State, and 5 Ministers of State with independent charge, was sworn in by President Droupadi Murmu. The ceremony, attended by leaders from various South Asian and Indian Ocean countries, marked the beginning of Modi’s third term. The BJP-led NDA secured 286 seats in the recent elections, with the BJP alone winning 240 seats.
To ensure that citizens across the country could partake in the momentous occasion, the swearing-in ceremony was broadcast live on several TV news channels and streamed on official social media platforms and YouTube. Channels managed by Doordarshan and the President of India also provided live coverage, allowing millions of Indians to witness the event in real-time.
A notable feature of this year’s ceremony was the attendance of nearly 40 influential content creators. Figures such as Rachana Ranade, Revant Himatsingka (FoodPharmer), Anushka Rathod, Palak Rathi, Ganesh Prasad (TheThinkSchool), and Anant Ladha were present, sharing their experiences and images from the event on Instagram. These creators are known for their impactful contributions to education and social awareness through digital platforms.
The inclusion of content creators in such a prestigious event underscores a significant step for the creator economy. It highlights the recognition of digital influencers as vital contributors to societal discourse and education. Their presence at the ceremony signifies the government’s acknowledgment of the digital landscape’s role in shaping public opinion and fostering social impact.
The oath-taking ceremony of Prime Minister Narendra Modi was not only a significant political event but also a landmark moment for the digital creator community in India. By integrating content creators into this high-profile event, the government has emphasized the importance of the creator economy, heralding a new era of collaboration between traditional political structures and the burgeoning digital influencer sphere.
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