Content Creators Who OWN the Soft Girl Era

The thing with trends is, they keep changing and they change so fast, that you might miss a few. Thanks to social media and our benevolent content creators who educate us on these trends from time to time and let us discover our styles. While we are still struggling with graphic liners, our creators have hopped on the soft girl era trend and shown us how to get going with it.

What is this Soft Girl Era?

The soft girl era brings back the much-loved VSCO looks. It is a confluence of sophistication and all things cute. This soft girl aesthetics include flowy and floral outfits, in pastel or neutral shades. Perfect for the summer months, this softie trend emphasised femininity in girly fashion trimmed with laces and things alike.

The soft girl era does not limit to only feminine fashion but extends beyond to the world of aesthetics which includes adorable flower vases and many other romantic settings. To give you all a clearer picture, remember the Netflix series Bridgeton, that’s exactly what we are talking about. We now can’t wait for a Carriage to pick us up and I am sure inside the carriage, the traffic will feel more bearable. 

The warm fluffy cloud-like soft girl era is a subcultural phenomenon that emerged amongst Nigerian Black Women and soon spread like wildfire on popular social media platforms like TikTok and Instagram going the hashtag #SoftGirlEra.

The Creator’s Touch To the Soft Girl Era

As we already mentioned,  many Indian and Global creators have already set their foot into this trend and have their own version of it. We have scanned through some of these creators who have pushed us to try this trend. Let us go!

1. Kritika Khurana aka thebohogirl has stepped into her soft girl era already and we are in absolute awe of her. Known for her trendy style, her GRWM videos are a hit earning her millions of views and followers. She is on par with all the latest happening in the fashion and beauty industry.

She talks about the emotional aspect of the Soft Girl era as well where she seeks more happiness, peace and love and wishes to distance herself from anything that can stress her out.

2. Siddhi Karwa, an Erstwhile partner of the SettleSubtle blog, Siddhi Karwa is a fashion icon who is loved deeply by her followers. As a coffee-dependent life form, Siddhi is seen exploring cute cafés and has an eye for aesthetics. Scrolling through her feed can soothe your mind and make you fall in love with her style.

Siddhi too has picked up the soft girl trend and is in love with it. She pairs cute dresses with chunky boots and it feels like they always belonged together. A symbol of elegance and grace, Siddhi seems the right fashion creator to follow for some soft girl era inspiration. 

Also Read: Body Positivity- A Way To Inclusive Fashion

3. Allureriah is another digital creator who has owned the soft girl era like her own. Spotted in chic fashion, her sense of style has always been feminine. She looks like she has been invited to a Tea party and will be leaving for it anytime soon.

Allureriah experiments extensively with flowers and relaxed fits. If spring had a face, then surely Allureriah would be it. Spotted wearing gorgeous pastels, she is definitely nailing the soft girl era for us. 

4. Sophie Suchan is one of our favourite beauty and fashion creators when it comes to the Soft girl era. When you search for dainty jewellery, dream silhouette and poise, you will end up on Sophie Suchan’s Instagram account.

Sophie is spotted wearing gorgeous flowy and flowery fits that look straight from the soft girl era magazine. Donning this incredible style, Sophie looks like a goddess in these pastel colours. We would recommend you make some notes as you scroll through her feed for ideas on summer fashion.

All these creators have tickled our urge to shop for summer fits. Soft girl era undoubtedly seems like the perfect fit for the summer months and we can’t wait to try it.