India has witnessed an extraordinary surge in the world of content creation in the past few years, transforming the entertainment landscape. Fueled by the need to create relatable content and engage the audience, the content creator industry has blossomed into a powerful and influential force today.

With everything going digital, brands and businesses too wish to partner with creators to reach their online target audience. From YouTube sensations and podcasters to social media influencers, India has become a hotbed of creative talent, producing diverse and engaging content across various genres.

“From The Creator-Verse” is Social Nation‘s weekly round-up of everything that’s happening within the ‘Creator industry’.

Alanna & Ivor Are Pregnant

Alanna Pandey and Ivor officially announced that they are expecting their first child on Instagram. “We love you so much already, we can’t wait to meet you 🪽” read Alanna’s caption. Their family members and fellow creator friends have flooded the comments section, showering love on the beautiful couple. And that announcement video! It is so stunning, aesthetic and soothing. Alanna also dropped a vlog where she documented her test result, Ivor’s reaction and going for their first prenatal appointment. We cannot wait to see their gorgeous baby!

Also Read: Content Creators Are Fuelling The Indian Automobile Industry Now

Freakins x Being Suku

Freakins is going all out with its influencer collaborations. We see a new creator’s fashion collection drop almost every week. This time it’s Sakshi Keswani a.k.a. _beingsuku_. She has channelled her love for the vintage aesthetic in her exclusive Freakins collection which is evident across the designs and content pieces. With her own creative ideation, Sakshi is rocking every corporate core look!

Divya Fofani Organised A Music Festival

An applause-worthy move, content creator Divya Fofani hosted a music festival in Dharavi called “Traffic Jam“. He organised this festival to bring a concert to Mumbai’s largest slum on 24th February. The artist lineup included Gully Gang‘s MC Altaf, Vasu Kainth, Tomorrowland’s DJ Shaan, 7Bantai’Z, and a special act. Divya himself played DJ for the night. All the proceeds from the ticket sales were donated to charity.

Yashraj Mukhate’s Two Major Collabs

Currently on a roll, Yashraj Mukhate‘s latest song is in collaboration with Amit Trivedi, Anvita Dutt and Jasleen Royal. Titled “Mann Dhaaga“, Yashraj has not only lent his vocals to the song but also featured in the music video alongside the stellar artists. He is the composer and music producer of this track as well, which has been released under his music label “YM Originals.“

But what came as the biggest surprise is that Yashraj and his partner Alpana registered their marriage today! The musician has always kept his love life private and today he dropped this big news. He mentioned that two major collabs happened for him today, one, is his marriage and the second, is his song.

Viraj, Saurabh & Neel To Host A Meet & Greet

In an exciting news for fans, your favourite creators are hosting a special meet and greet at the Decathlon store in Malad! Saurabh Ghadge and Neel Salekar from the Ourange Juice Gang will be present at the store on 1st March from 5 pm onwards. Viraj Ghelani will be there on 2nd March. They will be interacting with their fans and also host a special giveaway. So go register for it now – the link is in their stories!

Stay tuned to learn more about what’s happening within the creator-verse. See you next week!