India has witnessed an extraordinary surge in the world of content creation in the past few years, transforming the entertainment landscape. Fueled by the need to create relatable content and engage the audience, the creator industry has blossomed into a powerful and influential force.
With everything going digital, brands and businesses too wish to partner with creators to reach their online target audience. From YouTube sensations and podcasters to social media influencers, India has become a hotbed of creative talent, producing diverse and engaging content across various genres. The increasing global recognition speaks to their reach and influence amongst the masses.
“From The Creator-Verse” is Social Nation‘s weekly round-up of everything that’s happening within the ‘Creator industry’.
BeerBiceps Ropes In Eknath Shinde Sir For TRS
In a big moment for The Ranveer Show Podcast, the podcaster invited the CM of Maharashtra Eknath Shinde ji for his 302nd episode. The politician shared his inspirational journey from being a rickshaw driver to the state’s CM. Ranveer further discussed leadership, governance, urban development, farmer’s suicides, Maharashtra’s cultural values, and a lot more with Eknath Shinde ji.
Also Read: “Give Me My Money” Prank Trend Takes Over The Internet
Niharika NM, Parul & Shibani Are ELLE Digital Cover Stars
ELLE India dropped its latest Digital Cover Stars edition on August 26. Social media stars and entertainers Parul Gulati, Niharika NM, and Shibani Akhtar graced this cover highlighting their creative journeys. Having carved out careers beyond the ordinary in this space, they continue to experiment with different formats, giving their audiences a taste of their versatility. This is ELLE’s ode to these leading ladies of the entertainment world.
Mike Vs. Jake: Reunited Before The Fight
All Mike Tyson and Jake Paul fans have been waiting to witness their legendary heavyweight fight for a while now. The two fighters faced off at the inaugural Fanatics Fest NYC a few days ago. Tyson called his upcoming fight against Paul “The biggest fight ever in the world.” This highly anticipated exhibition fight is set to take place on November 15, 2024, at the iconic AT&T Stadium in Arlington, Texas.
Be YouNick Celebrates A Decade In Content
It’s been 10 years of BeYouNick – what an incredible journey! Nick recently celebrated being a decade old in the content creation industry. It feels like yesterday when we started binging his entertaining videos on social media. To see him create his own shows now is a proud feeling for every Be YouNick fan. In his heartfelt post, he summed up his journey so far and thanked his followers and subscribers for their unwavering support.
Nick said, “Every step, every milestone, has been made possible because of the amazing people who stood by me, even for a fleeting moment. I remember you all, and I am forever grateful. Here’s to the past, the present, and the future we will continue to build together!“
Prajakta Stars In Taaruk & Charan’s Music Video
Taaruk Raina and Charan released a soulful track called “Lost & Found” today. “We made a song about love, with love, hoping you love it too. ♥️” said Taaruk describing this song. The music video is as beautiful as the song itself. With actor-creator Prajakta Koli and director Rahul Datta (@starvingartistfilms) adding their magic to ‘Lost & Found‘, this song turned into a well-told story about love.
Aastha In Conversation With Ananya Panday
Thanks to Meta India, Aastha Shah got to have a fun chat with everyone’s current Bae – Ananya Panday as a part of Call Me Bae‘s promotions ahead of its release on Amazon Prime. “In conversation with the sweetest of all @ananyapanday ♥️ can’t wait to binge watch your show♥️” wrote Aastha in her caption.
The Tabla Guy’s Waada Music Video Is Out
In a quest to serenade his listeners, Nikhil Paralikar a.k.a The Tabla Guy dropped his original track titled “Waada – Promise” with Sparsh Dangwal. The song is a captivating fusion of Pop and Classical dance that celebrates a vow to love someone unconditionally, support them through every high and low, and be theirs forever. We’re loving this visually stunning 90s-inspired vibe!
Creators At The Anamika Khanna x H&M Collection Launch
We spotted content creators like Aashna Shroff, Riya Jain (@caughtinacuff), Armaan Malik, Natasha Luthra, Unnati Malhalkar, Ashi Khanna, Pryanca Talukdar, and Erika Packard at the Anamika Khanna x H&M new collection launch event. They all showed up dressed in stunning outfits from this new collection which will officially drop on September 5. Quick Style was also present, they gave a banger performance in their unique style at the event.
Stay tuned to learn more about what’s happening within the creator-verse. See you next week!
